Marketing Manager

Kerridge Commercial Systems; Leeds; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading field service management company is seeking a Marketing Manager to enhance organic growth through content strategy and execution. You'll collaborate with a talented team to create compelling marketing narratives, enabling effective lead generation. This role offers a flexible hybrid working arrangement in Leeds, competitive salary, and opportunities for professional growth.

Benefits

Competitive salary package

Professional development opportunities

Regular team events

Flexible hybrid work policy

Qualifications

• Proven track record of driving organic traffic growth through content marketing.
• Excellent writing and editing skills with a relevant portfolio.
• Management experience at a senior level.

Responsibilities

• Design and implement effective lead-nurturing campaigns.
• Collaborate with sales to align marketing content.
• Create and optimize conversion-focused content.

Skills

Content marketing

SEO optimization

Lead generation

Data analysis

Creative storytelling

Tools

Pardot

Salesforce

GA4

Semrush

Job description

Social network you want to login/join with:

"At Klipboardwe've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Klipboard FSM is revolutionising how field service businesses operate across the globe. Our powerful SaaS platform equips field teams with digital tools they need to schedule jobs, manage assets, complete forms, invoice, and deliver exceptional service - all from one seamless solution.

From fast-moving startups to global field service providers in sectors like facilities management, equipment rental, fire & security, and utilities, our customers rely on Klipboard to grow smarter and operate more efficiently. With offices in the UK, Ireland, The Netherlands, South Africa, Kenya, and North America - we're growing rapidly and taking our impact global.

As our new Marketing Manager, you'll drive Klipboard's organic growth by owning our content strategy and execution across all channels. You'll create compelling narratives that resonate with our target audience in the trades and field service industries, turning complex field service management challenges into clear, benefit-focused solutions.

This role sits at the intersection of creative storytelling and data-driven decision-making. Working directly with our CMO and supported by our talented marketing team of 8 specialists, you'll play a crucial role in generating the quality leads that fuel our continued expansion.

Key Responsibilities:

Lead Generation & Nurturing

• Design and implement effective lead-nurturing campaigns that convert prospects into customers
• Collaborate with the sales team to align marketing content with sales enablement needs
• Create and optimise conversion-focused content for each stage of the buyer journey
• Track, measure, and optimise campaign performance against revenue targets
• Develop and execute a comprehensive content strategy that drives our marketing funnel and business objectives
• Create engaging, SEO-optimised content across multiple formats (blog posts, whitepapers, case studies, email campaigns, social media)
• Translate technical features into clear benefit statements that speak directly to our customers' pain points
• Maintain our approachable yet professional brand voice across all content initiatives
• Leverage AI tools effectively whilst maintaining quality and authenticity

SEO & Technical Optimisation

• Partner with our Marketing Director to drive our SEO strategy, including keyword research, content optimisation, and performance tracking
• Use tools like Semrush and GA4 to identify opportunities, monitor rankings, and measure content performance
• Implement technical SEO best practices and optimise existing content for improved search visibility
• Provide regular reporting on content performance and SEO metrics

Skills, Knowledge and Experience:

What You'll Bring

Experience & Skills

• Proven track record of driving organic traffic growth through content marketing, preferably in B2B SaaS or technology sectors
• Strong understanding of full-funnel marketing approaches and generating results in niche markets
• Excellent writing and editing skills with a portfolio that demonstrates your ability to translate complex concepts into compelling narratives
• Experience with marketing automation platforms (Pardot, Intercom) and CMS systems
• Data-driven mindset with experience in content performance analysis and reporting
• Management experience at a senior level

Preferred Qualifications

• Experience in the trades, field service, or job management industries
• Knowledge of B2B sales processes
• Familiarity with Salesforce CRM, Pardot, Hubspot, or Intercom
• Understanding of marketing analytics and attribution modelling

Personal Qualities

• Strategic thinker with strong analytical skills
• Creative storyteller who can translate technical concepts into compelling campaigns
• Self-motivated with excellent time management skills
• Results-oriented with a focus on measuring and improving performance
• Excellent communicator who can collaborate effectively across departments

Why Join Klipboard?

Growth & Impact

• There has been significant investment into the team and marketing budget, so there’s lots of opportunity for professional growth.
• Join during an exciting growth phase with an expanding global presence
• Be part of a success story that's transforming field service management worldwide
• Make a visible impact on a business that's helping thousands of companies operate more efficiently
• Play a key role in shaping our strategy
• Work with a highly experienced and entrepreneurial team dedicated to innovation
• Collaborative and dynamic environment focused on customer success
• Hybrid working arrangement (3 days in our Leeds office, 2 days working from home)
• Professional development opportunities to grow your career
• Competitive salary package
• Regular team events and social activities
• Modern, well-equipped office in central Leeds

Klipboard is an equal opportunity employer and welcomes applications from all qualified individuals.

Company Info

You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.

If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team.

Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you!

To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV’s from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes.