Marketing Manager

Avenue Scotland; Kirkcaldy; On-site; GBP 30,000 - 40,000; Full time

Job summary

Avenue Scotland is seeking an experienced Marketing Manager based in Kirkcaldy to oversee their marketing strategy and execution. This key role will involve managing digital marketing efforts and coordinating with a Marketing Assistant and external partners to boost brand visibility and drive commercial success.

Benefits

Excellent benefits package

Flexitime working hours

Qualifications

• Proven experience in a marketing role, ideally within retail or lifestyle sectors.
• Confident in managing digital marketing strategies and e-commerce platforms.
• Strong leadership skills and ability to manage junior team members.

Responsibilities

• Lead overall marketing strategy to enhance brand visibility.
• Manage all digital and trade marketing activities.
• Monitor and report on marketing performance to refine campaigns.

Skills

Digital marketing

Project management

Leadership

Communication

Organizational skills

Social media management

Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

CMS systems

Email marketing software

Analytics tools

Social media scheduling platforms

Job description

Our client a reputable company based in Kirkcaldy, are looking for a skilled and proactive Marketing Manager to join their team.

This is a key role responsible for leading the overall marketing strategy and delivery in the business. You will manage all aspects of the digital and trade marketing activity, with support from a Marketing Assistant, and work closely with external partners to grow brand visibility and drive commercial success.

Your key duties will include:

• Plan and implement a comprehensive B2B and B2C marketing calendar, aligning activities with product launches, seasonal events, and strategic objectives.
• Lead regular B2B and B2C website updates, ensuring the site is current and engaging.
• Manage email marketing to both B2B and B2C audiences, including newsletter content and campaign planning.
• Coordinate online promotions and digital advertising campaigns to drive traffic and conversions.
• Oversee social media content planning, creation, and scheduling, ensuring consistent tone and visual identity.
• Manage weekly coordination with our website developer to action site improvements, SEO optimisation and maintain performance.
• Take part in a monthly call with the marketing consultant to review performance and refine strategic direction.
• Manage and support a Marketing Assistant, delegating tasks effectively and providing guidance.
• Oversee the companies presence on online retail marketplaces such as John Lewis, Debenhams, Freemans, Wayfair, Nivtar, ensuring listings are up-to-date, well-optimised, and aligned with brand standards.
• Oversee the profile on online trade marketplaces like Faire, enhancing B2B reach and engagement.
• Oversee trade marketing activities, including production and distribution of customer brochure mailers for the UK and Germany.
• Oversee trade and retail show bookings, ensuring timely registration, stand preparation, and promotional coordination.
• Monitor, analyse, and report on marketing performance, using insights to refine and improve campaigns.

To be suitable for this busy and challenging role you will have the following key skills and experience:

• Proven experience in a marketing role, ideally within retail, giftware, or lifestyle sectors.
• Ensuring listings are up-to-date, well-optimised, and aligned with brand standards.
• Oversee profile on online trade marketplaces like Faire, enhancing B2B reach and engagement.
• Oversee trade marketing activities, including production and distribution of customer brochure mailers for the UK and Germany.
• Oversee trade and retail show bookings, ensuring timely registration, stand preparation, and promotional coordination.
• Monitor, analyse, and report on marketing performance, using insights to refine and improve campaigns.
• Confident in managing digital marketing strategies, website content, social media, email marketing, and e-commerce platforms.
• Comfortable using CMS systems, email marketing software, analytics tools, and social media scheduling platforms.
• Strong leadership skills and the ability to manage and motivate junior team members.
• Excellent communication, project management, and organisational skills.
• Creative, detail-oriented, and highly organised

You will receive a salary of 30-40k (DOE ) + excellent benefits package and flexitime to meet your needs. The working hours are Mon-Thurs 8-5 and Friday 830-12pm.

Please send your CV and application over ASAP for consideration!

INDPERM