Marketing Manager

Kerridge Commercial Systems; Hungerford; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading global software provider is seeking an experienced Marketing Manager to drive marketing initiatives for their embedded payments offering. The ideal candidate will have a background in B2B marketing, particularly in payments or financial technology, and will be responsible for developing strategies to enhance product adoption and revenue growth. This position includes a flexible hybrid work policy.

Qualifications

• 4–7 years of experience in B2B marketing or similar.
• Proven success in demand generation roles.
• Strong understanding of the embedded payments landscape.
• Experience with marketing automation and analytics tools.

Responsibilities

• Develop and execute the go-to-market strategy for embedded payments.
• Create and manage integrated marketing campaigns across various channels.
• Collaborate with product marketing for messaging and positioning.
• Support cross-sell marketing efforts with enablement materials.
• Work closely with sales for lead generation and account-based marketing strategies.
• Leverage data to optimise campaign performance.

Skills

B2B marketing

Product marketing

Communication skills

Project management

Tools

HubSpot

Google Ads

LinkedIn

Job description

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"At Klipboardwe've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients includes wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively

We are seeking a strategic and hands-on Marketing Manager to lead marketing initiatives for our embedded payments offering called Klipboard Money. This role is ideal for a B2B marketer with a passion for driving product adoption, partner engagement, and revenue growth through targeted marketing programs.

Key Responsibilities:

• Develop and execute the go-to-market strategy for embedded payments, aligning with product, sales, and partnership teams.
• Create and manage integrated marketing campaigns across digital, content, events, and partner channels to drive awareness, engagement, and adoption.
• Collaborate with product marketing to craft compelling messaging, positioning, and value propositions tailored to key buyer personas (e.g., CFOs, product managers, developers).
• Support cross sell marketing efforts, including collaborative campaigns, enablement materials, and joint events.
• Work closely with sales and partnerships to align on lead generation, pipeline acceleration, and account-based marketing (ABM) strategies.
• Leverage data and insights to continuously optimise campaign performance, customer journeys, and conversion rates.
• Manage marketing tools and platforms (e.g., HubSpot, Google Ads, LinkedIn) to execute and track campaigns effectively.
• Stay informed on trends in embedded finance, B2B payments, and fintech to inform strategy and maintain competitive differentiation.

Skills, Knowledge and Experience:

• 4–7 years of experience in B2B marketing, ideally within payments, fintech, SaaS, or embedded finance.
• Proven success in product marketing or demand generation roles with measurable impact on pipeline and revenue.
• Strong understanding of the embedded payments landscape, including APIs, platforms, and partner ecosystems.
• Experience with marketing automation, CRM systems, and campaign analytics tools.
• Excellent storytelling, communication, and project management skills.
• Ability to thrive in a fast-paced, cross-functional environment with multiple stakeholders.

Company Info

You may also have seen from our recent posts that we are excited to begin sharing our new company name – Klipboard. Kerridge Commercial Systems (KCS) is becoming Klipboard and our new brand is designed to bring together our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have offices based across the world and we are looking for talented individuals to join our growing teams. Due to our growth over the last few years it is an exciting time to join us as we enter our next chapter! At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work."

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.

If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team.

Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferrable skills, we would love to hear from you!

To all recruitment agencies: Klipboard does not accept agency speculative resumes. At present we only accept CV’s from Agencies on our PSL who have been assigned specific position/s. Please do not forward resumes to our careers site or direct to Klipboard employee as this does not constitute an introduction and Klipboard retrospectively will not be liable for any candidate ownership or fees related to unsolicited resumes.