Marketing Manager

NEC; Hemel Hempstead; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading software solutions provider in Hemel Hempstead is seeking a Marketing Manager to enhance customer acquisition and retention, particularly within the public sector. The ideal candidate will have extensive public sector marketing experience, proficiency in B2B lead generation, and stakeholder management skills. The role offers a generous benefits package including private medical cover and flexible options.

Benefits

Private Medical Cover

25 days paid holiday

Life assurance cover

Group Pension Plan

Access to LinkedIn Learning

Qualifications

• Public Sector Marketing experience, especially in Health and Justice and/or Technology.
• Demonstrable experience as a senior marketing manager.
• Ability to manage stakeholders at all levels.

Responsibilities

• Create and develop customer acquisition programmes focusing on User Centred Design.
• Implement marketing campaigns to drive new business and client retention.
• Track marketing performance and ROI, preparing monthly reports.

Skills

Public Sector Marketing experience

B2B lead generation techniques

Stakeholder management

Flexibility and adaptability

Ownership

Job description

Social network you want to login/join with:

Support the NEC Digital Studio business and the wider NEC SWS brand in customer acquisition and retention including within Health and Public Sector Digital Transformation

As a Marketing Manager, you'll need to:

• Create and develop customer acquisition programmes with a focus on User Centred Design and Digital Transformation across public sector organisations – including Health, Justice and Central Government
• Communicate with target audiences and build and develop clear understanding and recognition UCD capacity and training.
• Implement with marketing campaigns including advertising, direct marketing, digital and media relations to drive new business and client retention for NEC.
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts to promote NEC Digital, including training, service design and user centred research
• Write and proofread marketing copy
• Produce creative content, including videos and blog posts
• Oversee content creation for NEC Digital UCD and training focussed social media channels
• Organise and attend events such as conferences, seminars, receptions, and exhibitions
• Arrange the effective distribution of marketing materials
• Conduct market research, for example using customer questionnaires and focus groups
• Develop relationships with key stakeholders, both internal and external.

And with support, you'll need to:

• Support the development and implementation of a communications strategy for wider NECSWS with a particular focus on Health and Justice activities
• Manage stakeholders' expectations
• Track marketing performance and return on investment and prepare monthly reports for management
• Monitor and report on competitor activity
• lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities

Qualifications

To be successful in this role you will need:

• Have the ability to ‘hit the ground running’
• Public Sector Marketing experience – in particular Health and Justice and/or Technology
• Demonstrable expereince as a senior marketing manager
• Be flexible and adaptable to change - worked in a fast paced environment
• Experience of B2B lead generation techniques
• Demonstrates success, at improving ROI
• Self-starter – ability to take ownership
• Able to manage stakeholders at all levels

Additional Information

We pride ourselves in offering an excellent benefits package, including an aboveaverage pension scheme. When you join the team at NEC Software Solutions, you are provided with the following:

• Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
• 25 days paid holiday with the option to buy/sell (FTE)
• 4 x basic salarylife assurance coverfunded by NEC (with the option to increase cover at an additional cost)
• A Group Pension Plan with fantastic employer contributionsup to a maximum of
• A selection of flexible benefits to suit your individual needs
• All colleagues get free access to LinkedIn Learning. Over 15000 courses covering a huge breadth of subjects. Learn about what you like, when you like, how you like.