Marketing Manager

Fresh Property Group Limited; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Annual bonus

Health plan

Life insurance

Pension

Job summary

Fresh Property Group Limited seeks a Marketing Manager to shape and deliver the brand vision and marketing strategy across B2C and B2B audiences. You’ll lead a Graphic Designer, manage campaigns, and drive commercial performance with a hands-on, collaborative approach.

Based in the office three days per week, you’ll work with stakeholders and senior leaders to ensure brand consistency and success across channels, while supporting the Be Programme and ongoing growth initiatives.

Qualifications

• Proven track record delivering brand campaigns and campaigns with creative flair.
• Strong understanding of brand strategy and execution models.
• Experience participating in brand changes or rebrands.

Responsibilities

• Lead multi-channel marketing campaigns for B2C and B2B audiences.
• Develop and maintain Fresh’s brand strategy and execution across channels.
• Oversee the Graphic Designer, setting objectives and KPIs.
• Manage marketing budgets, forecasting and campaign reporting.
• Support the Be Programme and lead industry awards initiatives.
• Coordinate internal/external communications and events.
• Foster stakeholder relationships and identify new commercial opportunities.

Skills

Brand campaigns

Brand strategy

Rebrand experience

Written communication

Group company experience

Canva

Tools

Canva

Job description

Role Overview:

As Marketing Manager, you will play a pivotal role in shaping and delivering Fresh’s brand vision and marketing strategy. Working closely with key stakeholders across the marketing leadership team, you will lead the delivery of impactful marketing initiatives across both B2C and B2B audiences. This is a dynamic, fast-paced and highly collaborative position with the opportunity to take ownership of campaigns, enhance brand presence, and drive commercial performance across multiple channels. You will engage with stakeholders across the business as well as external clients, ensuring alignment and consistency in all marketing and brand-related activities.

You will lead and manage the Graphic Designer, providing day-to-day support, setting clear objectives and KPIs, and ensuring ongoing development and training. Reporting into the Group Director of Marketing, Brand & Communications alongside the marketing leadership team with appropriate senior oversight.

To support strong collaboration and team connection, the position is based in theoffice three days per week, with Monday as a core team day.

Key Responsibilities

As Marketing Manager you will lead and deliver non-divisional marketing campaigns across B2C and B2B audiences, ensuring strong multichannel execution and brand consistency. You will build awareness of Fresh’s offering, develop key stakeholder relationships, and identify new commercial opportunities including partnerships and additional revenue streams.

You will oversee internal and external communications, coordinate events and planning processes, and contribute to the ongoing development of Fresh’s Be Programme. The role includes responsibility for marketing budgets, forecasting, and reporting on campaign performance to both clients and internal teams.

You will also support wider strategic projects, lead on awards and industry initiatives, and ensure all marketing activity reflects and embeds the “Fresh Difference” across the business.

Skills & Experience:

• Proven track record of managing and executing brand campaigns with a creative flair.
• Strong understanding of brand strategy and experience applying brand execution models.
• Experience in implementing brand changes and ideally being part of a rebrand process.
• Exceptional written communication skills with the ability to create compelling content for various marketing channels.
• Experience in working for a group company or managing multiple products/brands.
• Proficient in Canva (ability to create marketing collateral and promotional content).

What We Offer:

At Fresh, we believe in investing in our people. Here’s what we offer:

• Work-Life Balance:25 days of annual leave (increasing with tenure), hybrid working arrangements, and a cycle to work scheme.
• Wellbeing:Access to‘Your Wellbeing’ programme & OpenUp – a confidential wellbeing platform.
• Rewards:Discretionary annual bonus, health cash plan, life insurance, and more.
• Benefits:Exclusive shopping discounts, a salary sacrifice car scheme and a contributory pension scheme.

About Fresh:

Fresh are a multi award-winning student accommodation provider with over 20,000 beds in our portfolio across the UK & Ireland. We’re looking for someone to support their residents and the wider operational team.

We create great places to live, built on the simple principle that the people around you can make a huge difference to your way of life. If you’re a people person who loves working collaboratively and is great at making things happen, then you’ll fit right in!

#INDF