Marketing Manager

BoF Careers; Greater London; On-site; GBP 55,000 - 85,000; Full time

Job summary

OMNES, a contemporary womenswear brand, is seeking a Marketing Manager to plan and deliver campaigns that drive customer acquisition, engagement and revenue across digital and retail.

You will collaborate with Brand Director, Creative, E-commerce and Buying teams; this hands-on role covers strategy and execution, with focus on omnichannel marketing, CRM and influencer partnerships.

Qualifications

• 4-7 years' experience in fashion, lifestyle or consumer marketing.
• Strong understanding of digital marketing channels.
• Experience managing integrated campaigns.
• Commercially minded with excellent analytical skills.
• Comfortable working with agencies and external partners.
• Highly organised with exceptional project management skills.
• Passionate about fashion and contemporary consumer brands.
• Confident working in a fast-paced, entrepreneurial environment.

Responsibilities

• Plan and deliver seasonal marketing campaigns from concept through to launch.
• Coordinate product launches and key trading moments.
• Build integrated marketing plans across all channels.
• Ensure campaigns are delivered on time and on budget.
• Manage the marketing calendar across paid, organic and owned channels.
• Work with agency partners to optimise paid social, search and affiliate performance.
• Monitor budgets and maximise return on investment.
• Analyse campaign performance and recommend improvements.
• Own the email marketing calendar.
• Work closely with our CRM agency to improve customer retention and lifetime value.
• Develop customer segmentation and personalised marketing initiatives.
• Support loyalty and referral initiatives.
• Manage influencer gifting and paid partnerships.
• Identify strategic collaborations that build awareness and drive sales.
• Build relationships with creators aligned with the OMNES brand.
• Support marketing for stores, events and activations.
• Drive footfall through local marketing initiatives.
• Ensure a seamless omnichannel customer experience.
• Produce weekly and monthly performance reports.
• Analyse channel performance, customer behaviour and campaign results.
• Use data to inform future marketing decisions.

Skills

Marketing strategy

Campaign management

Digital marketing

Data analysis

Agency management

Project management

Tools

Shopify

Klaviyo

Meta Ads Manager

GA4

Job description

About OMNES

OMNES is a contemporary womenswear brand proving that style and responsibility can exist together. We create beautifully designed collections with a focus on considered materials, thoughtful production and exceptional quality.

About OMNES

OMNES is a contemporary womenswear brand proving that style and responsibility can exist together. We create beautifully designed collections with a focus on considered materials, thoughtful production and exceptional quality.

We’re entering an exciting stage of growth, expanding both online and through retail, and we’re looking for a Marketing Manager who can help us accelerate that growth while building long-term brand equity.

The Role

We’re looking for an ambitious, commercially minded Marketing Manager who loves both brand building and performance. You’ll be responsible for planning and delivering marketing campaigns that drive customer acquisition, engagement and revenue across digital and retail.

You’ll work closely with our Brand Director, Creative, E-commerce and Buying teams to ensure every campaign is executed brilliantly and every marketing channel is working as hard as possible.

This is a hands-on role for someone who enjoys both strategy and execution.

Key Responsibilities

Campaigns

• Plan and deliver seasonal marketing campaigns from concept through to launch.


• Coordinate product launches and key trading moments.


• Build integrated marketing plans across all channels.


• Ensure campaigns are delivered on time and on budget.

Digital Marketing

• Manage the marketing calendar across paid, organic and owned channels.


• Work with agency partners to optimise paid social, search and affiliate performance.


• Monitor budgets and maximise return on investment.


• Analyse campaign performance and recommend improvements.

CRM & Customer Retention

• Own the email marketing calendar.


• Work closely with our CRM agency to improve customer retention and lifetime value.


• Develop customer segmentation and personalised marketing initiatives.


• Support loyalty and referral initiatives.

Influencer & Partnerships

• Manage influencer gifting and paid partnerships.


• Identify strategic collaborations that build awareness and drive sales.


• Build relationships with creators aligned with the OMNES brand.

Retail Marketing

• Support marketing for stores, events and activations.


• Drive footfall through local marketing initiatives.


• Ensure a seamless omnichannel customer experience.

Reporting & Insights

• Produce weekly and monthly performance reports.


• Analyse channel performance, customer behaviour and campaign results.


• Use data to inform future marketing decisions.

About You

• 4-7 years' experience in fashion, lifestyle or consumer marketing.


• Strong understanding of digital marketing channels.


• Experience managing integrated campaigns.


• Commercially minded with excellent analytical skills.


• Comfortable working with agencies and external partners.


• Highly organised with exceptional project management skills.


• Passionate about fashion and contemporary consumer brands.


• Confident working in a fast-paced, entrepreneurial environment.

Bonus Experience

• Shopify.


• Klaviyo.


• Meta Ads Manager.


• Google Analytics (GA4).


• Influencer platforms.


• Retail marketing experience.

What Success Looks Like

Within your first 12 months you will have:

• Delivered best-in-class seasonal campaigns.


• Improved customer acquisition efficiency.


• Increased CRM revenue and customer retention.


• Built a stronger influencer and partnership programme.


• Helped drive ambitious online and retail sales growth.


• Established OMNES as one of the UK’s most exciting contemporary fashion brands.

Why Join OMNES?

This is an opportunity to play a key role in one of the UK’s fastest-growing contemporary fashion brands. You’ll have real ownership, the chance to shape our marketing strategy, and the opportunity to make a significant impact as we continue to scale.

As a Certified B Corporation, we believe that business should be a force for good. We are an equal opportunity employer, celebrating diversity and committing to an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.