Marketing Manager

Stopgap - Marketing, Digital & Creative Recruitment; Greater London; Sur place; GBP 65 000 - 70 000; Plein temps

Résumé du poste

Stopgap is seeking an Senior Marketing Manager to lead branding and multi-channel campaigns for Build-to-Rent schemes across the UK. You will drive resident engagement, oversee collateral production, and manage external agencies while aligning marketing with commercial goals.

Ideal candidates have leadership experience in residential property (BTR, Co-living, PBSA) or related hospitality sectors, strong ROI analytics, and a proactive, tech-savvy mindset.

Qualifications

• Experience leading marketing across Build-to-Rent/BTR, PBSA or related sectors.
• Ability to analyse performance and optimise campaigns for ROI.
• Proven track record mentoring marketing teams and delivering multi-channel campaigns.
• Comfort with creative production and working with external agencies.
• Experience embracing new technologies such as AI in marketing.

Responsabilités

• Lead the marketing and branding strategy for new and existing BTR schemes nationwide.
• Develop multi-channel campaigns across digital, PR, outdoor and social media.
• Oversee marketing collateral production including photography and video assets.
• Manage external agencies across digital, PR, creative and media partners.
• Own brand strategy and launch plans for new developments and major sites.
• Support corporate branding, award submissions, websites and social channels.
• Implement resident engagement initiatives and loyalty programmes on-site.

Connaissances

Marketing leadership

ROI optimization

Strategic thinking

Team mentoring

Adobe InDesign

Photoshop

WordPress

AI integration

Outils

Adobe InDesign

Photoshop

WordPress

Description du poste

• INDUSTRY SECTOR: Build-to-Rent / Residential Property
• LOCATION: Office based, 9-6pm

• JOB TYPE: Permanent
• INDUSTRY SECTOR: Build-to-Rent / Residential Property
• LOCATION: Office based, 9-6pm
• SALARY: £65,000-£70,000

As Senior Marketing Manager you will drive marketing for new BTR schemes, engaging residents, as well as managing the brand across all touchpoints.

You must come from residential property (BTR, Co-living, PBSA preferred), co-working, hotels or related accommodation sectors.

Looking for strong marketing leadership, drive and passion, as well as commercial acumen and the ability to link results to marketing.

About The Company

• My client is an award-winning leader in the Build-to-Rent (BTR) sector, known for designing, building, and operating high-quality, branded apartment communities across the UK

ABOUT THE ROLE

What you'll be doing

• Lead the marketing and branding strategy across new and operational BTR schemes nationwide
• Develop and deliver multi-channel campaigns spanning digital, PR, outdoor, and social media
• Oversee production of marketing collateral including photography, video, and printed assets
• Manage external agencies - from digital and PR to creative and media partners
• Own the brand strategy and launch plan for upcoming developments, including major new sites
• Contribute to corporate brand activity such as award submissions, websites, and social media
• Implement resident engagement initiatives, loyalty programmes, and on-site event communications

ABOUT YOU

What we're looking for

• Strong marketing leadership, drive and passion, as well as commercial acumen and the ability to link results to marketing. Current experience within residential property (BTR, Co-living, PBSA preferred) or multi-site hotel/accommodation.
• Experience in a 360 degree marketing role including analysing performance, and optimising campaigns, to maximise ROI
• Able to lead strategic thinking and willing to deliver activity
• Highly organised self-starter who is adept at working with multiple stakeholders and driving projects to conclusion
• Experience managing or mentoring team members
• Creative and idea-driven, with experience of Adobe InDesign, Photoshop, WordPress and similar tools
• Innovative with a positive attitude towards embracing new technology, such as AI

You MUST have the right to work in the UK

visa sponsorship is not available.