Marketing Manager

VMA Group; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

VMA Group in Surbiton is seeking an experienced Marketing Manager for a 15-month maternity cover. This hands-on leadership role oversees day-to-day marketing, drives campaigns from concept to execution, and manages CRM activity across multiple locations.

You will work with senior leadership, agencies and suppliers, translating central campaigns into local activity, overseeing events, reporting ROI, and delivering measurable commercial results. 10+ years of marketing experience preferred.

Qualifications

• 10+ years’ B2C marketing leadership experience.
• Experience across CRM, content, and campaigns.
• Proven ability to manage multi-site marketing and budgets.
• Strong stakeholder management with senior leadership.
• Experience coordinating marketing with suppliers and reporting.

Responsibilities

• Own and manage the overarching marketing and promotional calendar.
• Lead integrated B2C campaigns from briefing to execution and post-analysis.
• Coordinate activity across CRM, digital, web, social, and in-location marketing.
• Ensure campaigns are delivered across multiple touchpoints and locations.
• Manage agency briefs, timelines, budgets and deliverables.
• Maintain and update website campaign content and landing pages.

Skills

Campaign management

CRM marketing

Multi-site marketing

Stakeholder management

Budget management

Analytics

SEO basics

Content marketing

GA4

Power BI

WordPress

Tools

GA4

Power BI

WordPress

Job description

15-Month Fixed-Term Contract – Maternity Cover

Surbiton | 5 Days On-Site | B2C / Consumer Business

We’re working with an established, multi-site consumer business to appoint an experienced Marketing Manager for a 15-month maternity cover contract.

This is a broad, hands-on marketing leadership role within a fast-paced B2C environment. Reporting into the Head of Marketing, you’ll take ownership of the day-to-day delivery of the marketing function, leading campaigns from concept through to execution, managing CRM activity, supporting multiple trading locations and ensuring marketing activity translates into measurable commercial results.

This opportunity will suit an accomplished marketer with 10+ years’ experience who is equally comfortable shaping the marketing calendar as they are getting into the detail of campaign execution, CRM, content, suppliers and reporting.

The role is office-based five days a week in Surbiton, so candidates must be comfortable working on-site full-time.

The Role

You’ll act as the operational lead across a broad range of consumer marketing activity, working closely with senior leadership, internal teams, external agencies, suppliers and a geographically distributed network of locations.

Your responsibilities will include:

• Own and manage the overarching marketing and promotional calendar.
• Lead integrated B2C campaigns from briefing and creative development through to execution, optimisation and post-campaign analysis.
• Coordinate activity across CRM, digital, web, social, in-location marketing and promotional collateral.
• Ensure campaigns are delivered effectively across multiple customer touchpoints and trading locations.
• Manage agency and supplier briefs, timelines, budgets and creative deliverables.
• Maintain and update website campaign content and promotional landing pages.

CRM & Customer Marketing

• Lead customer communications across email and SMS.
• Manage audience segmentation, campaign planning, copywriting, execution and performance analysis.
• Use customer insight and behavioural data to improve engagement, retention and commercial performance.
• Work alongside colleagues responsible for automated CRM and digital customer journeys to ensure a consistent customer experience.

Multi-Site Marketing

A significant part of the role will involve supporting a network of consumer-facing locations.

You will:

• Act as a key marketing contact for operational managers and other stakeholders across the business.
• Translate central marketing campaigns into activity that can be successfully executed locally.
• Manage requests for localised marketing collateral and promotional activity.
• Oversee in-location marketing assets and customer communications.
• Produce clear internal communications to ensure campaigns are understood and adopted consistently across the organisation.

Events

You’ll take ownership of the planning and delivery of key internal and brand events, including:

• Event strategy and project planning.
• Venue and supplier sourcing.
• Contract and supplier negotiation.
• Invitations and attendee management.
• On-the-day event management and troubleshooting.
• Post-event communications and evaluation.
• Manage relationships with creative agencies, production partners and other third-party suppliers.
• Create clear briefs and ensure work is delivered against agreed objectives, budgets and deadlines.
• Source and onboard new suppliers where appropriate.
• Maintain strong commercial relationships with external partners.

Reporting & Commercial Performance

This is a commercially focused marketing role rather than a purely brand-led position.

You’ll be expected to:

• Analyse campaign and CRM performance.
• Track promotional effectiveness and customer engagement.
• Interpret analytics and management dashboards.
• Measure marketing ROI.
• Produce insight-led recommendations to improve future campaigns.
• Use trading and location-level performance data to identify opportunities.

About You

We’re looking for an experienced, commercially minded B2C marketer who can quickly take ownership of a busy marketing function.

You will ideally bring:

• 8+ years’ broad marketing experience within a consumer-facing environment.
• Strong B2C marketing experience within sectors such as retail, beauty, leisure, hospitality, lifestyle, health & wellness or another multi-site consumer business.
• Significant experience managing end-to-end integrated marketing campaigns.
• Strong CRM and customer marketing experience across email and SMS.
• Experience working with customer segmentation, retention and lifecycle marketing.
• Previous exposure to a multi-site, franchise, retail or location-led operating model would be highly advantageous.
• Strong agency and supplier management experience.
• Experience managing marketing budgets and campaign performance.
• Strong commercial acumen and confidence interpreting data.
• Experience using analytics platforms such as GA4, Power BI or similar.
• Comfortable managing web content through platforms such as WordPress or equivalent CMS.
• Working knowledge of SEO and digital marketing fundamentals.
• Excellent stakeholder management skills, with the confidence to work across senior leadership and operational teams.

Your Working Style

This isn’t a role for someone who wants to operate purely at strategic level.

We need somebody who can set direction and execute.

You’ll need to be comfortable moving between strategic campaign planning, stakeholder management, data analysis and hands‑on marketing delivery within the same day.

You’ll be:

• Commercial and customer-focused.
• Highly organised.
• Comfortable working at pace.
• Pragmatic and solutions‑orientated.
• Confident managing multiple stakeholders.
• Happy taking ownership without significant supervision.
• Able to quickly understand an established business and hit the ground running.

The Opportunity

This is an excellent opportunity for an experienced Marketing Manager or Senior Marketing Manager to step into a highly visible role within an established B2C organisation.

You’ll have significant ownership across the marketing calendar, CRM, campaigns, customer communications, events and multi-site marketing activity, while working closely with the senior marketing leadership team.

Contract: 15-month FTC – Maternity Cover

Location: Surbiton

Experience: 10+ years’ marketing experience