Marketing Manager

BE KEEN; Greater London; On-site; GBP 70,000 - 95,000; Full time

Job summary

Be Keen leads luxury marketing across Travel Retail and Domestic Markets, seeking a Marketing Manager to transform ideas into impactful campaigns and brand experiences. You will coordinate international projects, manage a team, and partner with senior leadership, brand partners and agencies to deliver launches and activations that elevate our niche fragrance brands.

This role blends creativity with organisational excellence, driving strategic marketing initiatives from concept to completion and

Qualifications

• 7+ years of experience in Marketing, Brand Management or Category Management.
• Experience within Luxury, Beauty, Fragrance, Premium Consumer Goods or Travel Retail.
• Proven track record delivering product launches, retail activations, marketing campaigns and cross-functional projects.
• Strong project management and stakeholder management skills.
• The ability to balance strategic thinking with hands-on execution.
• Excellent organisational skills, attention to detail and the ability to manage multiple priorities.
• A proactive, entrepreneurial mindset and the confidence to work independently.

Responsibilities

• Lead and develop our Marketing Executive, creating a collaborative and high-performing marketing team.
• Translate business priorities into impactful marketing plans, launches and commercial activations across multiple international markets.
• Coordinate cross-functional marketing projects from concept through execution, ensuring every initiative is delivered on time and to the highest standards.
• Drive brand visibility through retail activations, visual merchandising, consumer engagement initiatives and outstanding in-store experiences across Travel Retail and Domestic Markets.
• Coordinate international marketing events, brand experiences and commercial meetings, working closely with internal teams, brand partners and operators.
• Support category management through product launches, assortment reviews, and performance analysis.
• Lead digital communication, content development, PR initiatives, and brand storytelling across multiple channels.
• Develop marketing toolkits, training materials and brand education initiatives that strengthen product knowledge and support commercial excellence.
• Continuously improve marketing processes, collaboration, and ways of working across the business.

Skills

Marketing leadership

Brand management

Project management

Cross-functional collaboration

Luxury/Fragrance experience

Job description

At Be Keen, we believe luxury marketing goes far beyond launching products. It's about creating memorable experiences, building emotional connections with consumers, and bringing exceptional brands to life.

Working with some of the world's most inspiring niche fragrance houses, we partner with leading retailers, operators and commercial teams across Travel Retail and Local Markets, delivering impactful launches, retail activations, events, education programmes and brand experiences across international markets.

As we continue to grow, we're looking for a Marketing Manager who combines creativity, organisation and flawless execution. Someone who enjoys transforming ideas into impactful marketing initiatives, coordinating multiple international projects and delivering outstanding brand experiences from concept to completion.

The Opportunity

Reporting directly to our COO, you'll lead our marketing function while managing and developing your team, helping them deliver impactful marketing initiatives across multiple brands, markets, and channels.

You'll work closely with senior leadership, international commercial teams, brand partners, agencies and operators, coordinating projects and events from concept through execution while ensuring every initiative reflects the excellence of our brands.

This is a role for someone who enjoys balancing creativity with organisation, strategic thinking with hands-on delivery, and who takes genuine satisfaction in seeing ideas successfully brought to life.

What you'll do

• Lead and develop our Marketing Executive, creating a collaborative and high-performing marketing team.
• Translate business priorities into impactful marketing plans, launches and commercial activations across multiple international markets.
• Coordinate cross-functional marketing projects from concept through execution, ensuring every initiative is delivered on time and to the highest standards.
• Drive brand visibility through retail activations, visual merchandising, consumer engagement initiatives and outstanding in-store experiences across Travel Retail and Domestic Markets.
• Coordinate international marketing events, brand experiences and commercial meetings, working closely with internal teams, brand partners and operators.
• Support category management through product launches, assortment reviews, and performance analysis.
• Lead digital communication, content development, PR initiatives, and brand storytelling across multiple channels.
• Develop marketing toolkits, training materials and brand education initiatives that strengthen product knowledge and support commercial excellence.
• Continuously improve marketing processes, collaboration, and ways of working across the business.

About You

You'll thrive in this role if you're someone who enjoys taking ownership, brings structure to complex projects and naturally balances creativity with operational excellence.

We're looking for someone with:

• 7+ years of experience in Marketing, Brand Management or Category Management.
• Experience within Luxury, Beauty, Fragrance, Premium Consumer Goods or Travel Retail.
• A proven track record delivering product launches, retail activations, marketing campaigns and cross-functional projects.
• Strong project management and stakeholder management skills.
• The ability to balance strategic thinking with hands-on execution.
• Excellent organisational skills, attention to detail and the ability to manage multiple priorities simultaneously.
• A proactive, entrepreneurial mindset and the confidence to work independently.

What Success Looks Like

The successful candidate will:

• Take ownership and accountability for driving initiatives from concept through execution.
• Thrive in a fast-paced entrepreneurial environment where priorities evolve quickly.
• Bring structure, organisation and follow-through to complex projects.
• Build strong collaborative relationships across international teams, markets, and external partners.
• Combine creativity with exceptional execution.
• Deliver consistently high-quality work while maintaining a strong commercial mindset.

Why Join Be Keen?

This is an opportunity to join a fast-growing international luxury company operating across Travel Retail and Domestic Markets, working with some of the world's most exciting niche fragrance brands.

You'll enjoy genuine ownership, direct exposure to senior leadership, and the opportunity to contribute to international product launches, retail experiences, commercial events, and marketing initiatives that reach consumers around the world.

If you're looking for a role where creativity meets execution, where your work has a visible impact, and where you'll help shape exceptional luxury brand experiences, we'd love to hear from you.