Marketing Manager

Community Foster Care; Gloucester; Hybrid; GBP 40,000 - 46,000; Part time

Job summary

Community Foster Care is seeking a part-time Marketing Manager to lead their marketing strategy aimed at increasing the number of foster families. The role involves overseeing diverse marketing activities, managing the marketing budget, and ensuring alignment with the organization's mission and values. This position offers flexibility and a supportive work environment focused on the well-being of staff and the community.

Benefits

Flexible hybrid working

Access to excellent training

Regular access to psychotherapists

Company pension & Life Insurance

Employee discounts

Enhanced sick & maternity benefits

Free flu jabs

Free parking

Qualifications

• 2 years supervisory experience managing staff performance.
• Experience in budget management.
• Full UK driving license required.

Responsibilities

• Lead marketing strategy aligned with organizational mission.
• Develop campaigns to grow foster families.
• Manage marketing budget and evaluate effectiveness.

Skills

Marketing Strategy

Brand Promotion

Digital Marketing

Communication

Budget Management

Education

Degree in CIM, IDM or equivalent

Job description

Marketing Manager | Gloucester | Part Time - 22.5 hours per week | £40,055 - £45,826 pro rata per annum

Community Foster Care is a Therapeutic Independent Foster Agency. We are also a charity with an important history based on principles of social justice and the power of communities. The children and young people Community Foster Care works with have experienced relational and developmental trauma. These experiences lead to the presentation of multiple complexities, which require the love, security and sense of belonging provided by a nurturing family. These families need to be resilient, highly skilled and well supported. We believe it takes a community to raise a child. As a therapeutic agency, we are exploring key approaches to refine how to achieve our vision.

We are currently seeking a Marketing Manager to be responsible for our Marketing Strategy, leading the way in growing the number of Foster Families in our community.

CFC provides flexibility to staff working arrangements. Working days are typically Monday – Friday, but some weekend work will be required.

Are you the right person for the job?

• Degree in CIM, IDM or equivalent recognised qualification
• 2 years supervisory experience, including effective management of staff performance
• Experience in budget management/monitoring
• A full UK driving license
• Flexible and versatile marketer
• Ability to take a strategic lead in brand promotion
• Deep understanding and alignment with Community Foster Care's values and approach
• Tenacious, ambitious, and creative mindset
• Strong skills in both traditional and digital marketing, including social media
• Excellent communication skills
  
  

What will your role look like?

• Take full responsibility for Community Foster Care's marketing strategy, ensuring alignment with the organisation's mission, values, and equity goals
• Lead initiatives to grow the number of foster families, including developing campaigns for recruitment and retention
• Promote Community Foster Care's brand, embedding it into the community and supporting effective storytelling
• Develop and lead diverse marketing activities (traditional, digital, and social media), overseeing SEO, PPC, email, and content creation
• Plan and implement inclusive marketing campaigns, including incentives and innovative engagement approaches for foster carers
• Manage content for web and social media, regularly updating platforms and tracking analytics to refine strategy
• Design and create marketing materials, manage creative assets, and negotiate external services and advertising placements
• Coordinate marketing activities at events, represent the organisation in the community, and support recruitment through referrals and engagement
• Build internal relationships to ensure marketing is integrated across the organisation and communicates the charity's impact
• Track and evaluate marketing effectiveness through performance reports and insights, using data to inform future strategy
• Manage the marketing budget to optimise resource allocation for recruitment and brand awareness efforts
  
  

What can you expect in return?

• Dedicated to providing a positive work /life balance culture, including flexible hybrid working once established in post
• Reflective learning culture with access to excellent training
• Staff team supported with regular access to psychotherapists
• Company pension & Life Insurance
• Employee discounts
• Enhanced sick & maternity benefits
• Free flu jabs
• Free parking
  
  

At Community Foster Care, we are committed to safeguarding and promoting the welfare of children. All applicants will undergo child protection screening, including checks with past employers and enhanced DBS clearance.

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