Marketing Manager

PIB Group; Gloucester; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

26 days holiday (plus bank holidays)

Hybrid working arrangement

Remote working with one day in the in-

Job summary

PIB Group's Underwriting Collective, the delegated authority underwriting (MGA) division, is seeking a Marketing Manager to support Balens Insurance and the Jigsaw consumer brands (4Paws and Rescue my Car), while contributing to wider retail marketing activity.

You will develop and execute acquisition, customer and partner-led plans across a multi-brand portfolio, building strong relationships with brand stakeholders, partners and affiliates to drive growth, with a hybrid working model.

Qualifications

• Degree-level education or equivalent in marketing or related field.
• Proven experience creating and executing campaigns across the full marketing mix (digital & offline).
• Understanding of CRM and customer data platforms.
• Solid understanding of digital analytics (e.g. GA4) and tagging.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Creative thinker with a proactive, solutions-focused approach.
• Customer-centred mindset with a passion for improving customer journeys.

Responsibilities

• Collaborate with commercial and operational stakeholders to drive growth in new business and improve retention for the group.
• Create and execute cohesive marketing campaigns across the portfolio of brands and multiple channels, including digital, social media, content and events.
• Take end-to-end ownership of key campaigns and events: strategy, planning, execution, and post-campaign/event analysis.
• Work closely with affiliates and partner communities to deliver joint marketing activity that drives lead volumes and increases brand awareness.
• Support the delivery of long-term marketing goals, including major event planning, ensuring activities align with overall business and brand objectives.
• Monitor and measure campaign performance and provide data-led insights and recommendations to shape future activity.
• Line manage one direct report, providing clear objectives, coaching and support.

Skills

Campaign management

CRM & data platforms

Digital analytics

Project management

Creative thinking

Customer journey optimization

Stakeholder collaboration

Education

Degree-level education in marketing

Tools

CRM platforms

Content management systems

Analytics tools (GA4)

Job description

The Role – Marketing Manager

Underwriting Collective the delegated authority underwriting (MGA) division of PIB Group, providing specialist products distributed through brokers, partners and direct to customers. The portfolio comprises a range of niche and specialist propositions, supported by strong underwriting expertise.

The Marketing Manager will primarily support Balens Insurance and the Jigsaw consumer brands: 4Paws and Rescue my Car, while also contributing to wider retail marketing activity where needed. Operating across a portfolio of brands, you will develop and execute acquisition, customer and partner‑led marketing plans, with support from the wider marketing team. A key part of the role is building and nurturing strong relationships with brand stakeholders, partners and affiliates to drive joint marketing initiatives and deliver growth.

What You’ll Be Doing

• Collaborate with commercial and operational stakeholders to drive growth in new business and improvement in retention for the group.
• Create and execute cohesive marketing campaigns across the portfolio of brands and multiple channels, including digital, social media, content and events.
• Take end‑to‑end ownership of key campaigns and events: strategy, planning, execution, and post‑campaign/event analysis.
• Work closely with affiliates and partner communities to build strong relationships and deliver joint marketing activity that drives lead volumes and increases brand awareness.
• Support the delivery of long‑term marketing goals, including major event planning, ensuring activities align with overall business and brand objectives.
• Monitor and measure campaign performance and provide clear, data‑led insights and recommendations to shape future activity.
• Line manage one direct report, providing clear objectives, coaching and support.

What We’re Looking For

• Degree-level education or equivalent experience in marketing, or related field; Evidence of continuous professional development
• Proven experience creating and executing campaigns across the full marketing mix (on‑and offline).
• Understanding of CRM and customer data platforms;
• Solid understanding of digital analytics (e.g. GA4) and tagging;
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Creative thinker with a proactive, solutions‑focused approach.
• Customer centred mindset with a passion for improving customer journeys;

What You Will Get

• A supportive and collaborative working environment within a leading Insurance group.
• An attractive benefits package, including 26 days holiday (plus bank holidays).
• A hybrid working arrangement, with remote working and one day per week required in the office.

Why PIB Group?

PIB Group is one of the UK’s fastest-growing insurance businesses, offering real career progression, professional development, and a collaborative culture where your work truly matters. We encourage our people to be collaborative, with entrepreneurship at our core. We are a fast‑paced, growing organisation and an exciting place to be. We also value ambition and creative thinking. You don’t have to tick every box to apply, if you bring fresh ideas and a drive to grow, we’d love to hear from you!

Inclusion & Accessibility

We are an equal opportunities employer, committed to hiring a diverse and inclusive workforce. We do not discriminate on the basis of race, colour, gender, religion, disability, age, sexual orientation, or any other characteristic protected by law.

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