Marketing Manager

Watson Gym Equipment; Frome; On-site; GBP 35,000 - 65,000; Full time

Job summary

An innovative firm in the fitness industry is seeking a dynamic Marketing Manager to lead their marketing strategies. In this exciting role, you will develop and execute comprehensive marketing plans, enhance brand identity, and drive engagement across various channels. Collaborating closely with sales and product teams, you will shape brand positioning and support commercial growth. This role offers the chance to lead a creative team while making a significant impact on the company's success. If you are passionate about marketing and fitness, this is a fantastic opportunity to join a forward-thinking organization committed to improving lives through health and wellness.

Benefits

Free gym membership

Quarterly company events

Modern offices

On-site parking

Casual Dress

Performance related bonus

Qualifications

• 5+ years of marketing experience, preferably in fitness or manufacturing.
• Strong understanding of B2B markets and developing marketing plans.

Responsibilities

• Develop and implement comprehensive marketing plans to drive sales.
• Lead and mentor a small marketing team, fostering a results-driven culture.

Skills

Marketing Strategy

Project Management

Digital Marketing

Brand Development

Communication Skills

Leadership

Creativity

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Adobe Creative Suite

Job description

Head of People & Culture @ Watson Gym Equipment | HR, Manufacturing, Business

Watson Gym Equipment is one of the leading manufacturers of strength training equipment in the world. With a passion for inspiring health and engineering greatness, the aim is to become the number one supplier of gym equipment around the globe, improving the health of millions and contributing on a grand scale to a healthier, happier quality of life for people of all ages. As we continue to grow, we’re looking for a dynamic and creative Marketing Manager to join our team and lead our marketing initiatives.

As the Marketing Manager, you will be responsible for developing and executing the strategic marketing plans, ensuring alignment with overall business objectives and driving brand awareness. Working closely with the Head of Sales, you will play a key role in shaping brand positioning, supporting commercial growth, and driving engagement.

Key Responsibilities:

• Marketing Strategy and Planning: Develop and implement comprehensive marketing plans to increase brand recognition and drive sales.
• Marketing Mix: Take responsibility for the entire marketing mix to achieve marketing and company objectives.
• Manage initiatives: Help Watson effectively target industry segments (verticals) both in the UK and globally with our distributor network.
• Campaign Management: Plan and execute multi-channel marketing campaigns across digital, print, social media, and events utilizing all the tools in the promotional mix.
• Content Creation and Design: Manage the team leading content creation, graphic design, collateral development including website copy, blog posts, email newsletters, and social media content, ensuring alignment with brand voice and values.
• Brand Development: Enhance brand identity and position the company as a leading player in the fitness and gym equipment industry.
• Collaboration: Work closely with sales, product development, and customer service teams to align marketing strategies with business objectives.
• Leadership: Lead, mentor, and develop a small marketing team, fostering a results-driven culture.
• Internal Communication: Ensure effective internal communications, driving engagement across teams and departments.
• Events: Lead trade show participation, ensuring consistent messaging and on-site presence managing the process end to end.
• Data: Gather insights on customers, competitors, and industry trends through events and site visits.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of marketing experience, preferably within the fitness or manufacturing industries.
• Strong understanding of B2B markets and developing marketing plans.
• Strong project management skills, a leader who is also a doer.
• Proven experience in digital marketing, including social media, SEO, PPC, and email marketing would be preferable but not essential.
• Strong understanding of branding, market trends, and consumer behavior.
• Excellent communication and leadership skills.
• Creative, results-driven, and highly organized.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of fitness equipment industry a plus.
• Familiarity with various software such as Adobe Creative Suite would be a plus.

What you get in return:

• Free gym membership to the Watson 24/7 Gym.
• Quarterly company events.
• Modern offices based in Frome, Somerset.
• On-site parking.
• Casual Dress.
• Performance related bonus.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Wellness and Fitness Services