Marketing Manager

Signature Senior Lifestyle; Forty Green; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading senior living provider in the United Kingdom is seeking a Marketing Manager to drive brand visibility and manage integrated campaigns. The ideal candidate will have proven experience in digital and offline channels, with a strong ability to craft engaging content and optimize social media presence. Join a dynamic team focused on innovation and compassion in senior living.

Qualifications

• Proven experience delivering integrated marketing campaigns.
• Confident writer and editor, with strong attention to detail.
• Skilled across digital and offline channels with a focus on social media.

Responsibilities

• Own and optimise paid social campaigns.
• Develop multi-channel local campaigns.
• Implement cross-channel campaigns across various media.

Skills

Integrated marketing campaigns

Social media

Creative writing

Digital marketing

Budget management

Tools

WordPress

CRM tools

Social analytics

Job description

At Signature, we’re not just redefining later life – we’re raising the standard. Our homes are places where innovation meets compassion, and where luxury care is delivered with heart. We’re now looking for a creative, driven and commercially minded Marketing Manager to help shape the future of our brand.

This role is perfect for a hands-on marketer who thrives on variety, is passionate about digital and traditional campaigns, and enjoys making a tangible impact. From shaping our social media voice to delivering strategic campaigns and supporting new home launches, you’ll be a key player in our dynamic, fast-paced marketing team.

As Marketing Manager your duties will include:

Digital & Content Marketing

• Own and optimise our paid social campaigns (especially Facebook, LinkedIn and Instagram)
• Champion our social media presence – curating engaging content and insightful performance reports
• Embrace AI tools to enhance campaign delivery and efficiency (e.g. ChatGPT, Canva AI)
• Keep our website fresh via WordPress and support SEO through blog strategy
• Craft compelling copy across all touchpoints – online and offline
• Support internal communications and keep our intranet content up to date

Local Marketing & Brand Visibility

• Act as brand guardian across our care homes, ensuring every touchpoint reflects Signature’s high standards
• Partner with Home Sales Managers to develop multi-channel local campaigns that convert
• Build strong working relationships with our Sales Managers at our homes, acting as a trusted business partner to support their local sales and marketing plans
• Deliver tailored marketing support for the launch of our new homes – from awareness to events

Campaign Management & Agency Collaboration

• Develop and deliver cross-channel campaigns across digital, print, email, and events
• Work closely with our creative and media agencies to bring ideas to life
• Monitor performance, analyse data, and constantly look for ways to improve
• Support research into competitor activity and market trends

Marketing Operations

• Help manage budgets and marketing admin
• Oversee our image library and brand assets
• Proofread all content to ensure consistency and accuracy
• Support CRM email campaigns

Essential Qualifications and Skills:

• Proven experience delivering integrated marketing campaigns
• Confident writer and editor, with strong attention to detail
• Skilled across digital and offline channels with a focus on social media
• Familiar with social analytics, WordPress, and CRM tools
• A confident communicator, comfortable collaborating across departments and with external partners
• Organised, adaptable, and works well under pressure