Marketing Manager

JR United Kingdom; Exeter; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established international ecommerce firm is seeking a dynamic marketing leader to drive innovative strategies for B2B and B2C growth. In this hands-on role, you'll guide a talented team, optimize marketing channels, and enhance online presence through strategic campaigns. With a focus on collaboration and creativity, you'll play a key role in shaping the company's marketing direction during an exciting phase of digital transformation. This position offers hybrid working and the chance to make a significant impact in a growing business with ambitious plans.

Benefits

Hybrid working

Collaborative team culture

Supportive leadership team

Qualifications

• 2+ years in marketing leadership in ecommerce or large-scale manufacturing.
• Proven team management and development experience.

Responsibilities

• Lead B2B and B2C marketing strategies across various channels.
• Manage and mentor a diverse marketing team.

Skills

Marketing Strategy

SEO

PPC

Team Management

Content Strategy

Google Analytics

Project Management

Communication Skills

Tools

Google Analytics (GA4)

Google Tag Manager

Job description

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Salary: Competitive, based on experience

About the Company

This is a well-established international ecommerce business operating across multiple markets with a strong commercial presence and an expanding customer base. Known for its focus on innovation, quality, and service, the company is investing in its marketing function to support continued digital transformation and global growth. You’ll be joining a collaborative team at an exciting time of evolution, with the scope to lead and shape marketing activity across the business.

The Role

This is a hands-on role leading both traditional and digital marketing activity across the business. You’ll develop strategies that support both B2B and B2C growth, manage a diverse and growing team, and bring fresh ideas to elevate the company’s presence across multiple marketing channels. From shaping campaign strategy to rolling out digital innovation, you’ll have a wide remit and the support of a collaborative team.

What You’ll Be Doing

• Leading the development and execution of B2B and B2C marketing strategies.
• Owning and optimising all marketing channels - digital, social, print, and events to maximise reach and return on investment.
• Managing and mentoring a multi-skilled marketing team, providing support and opportunities for growth.
• Enhancing the company’s online presence through SEO and paid media campaigns.
• Supporting the sales team with high-impact collateral and print marketing.
• Overseeing content planning, scheduling, and publishing across websites and social platforms.
• Analysing campaign performance using tools like Google Analytics and Meta insights to inform future activity.
• Collaborating with internal stakeholders and external partners to drive creative output.
• Keeping ahead of marketing trends and identifying new tools or tactics to improve performance.

What We’re Looking For

We’re looking for a commercially-minded, creative marketer with some leadership experience and a strong grasp of both digital and traditional media. You’ll need to be confident managing multiple projects and leading a team in a fast-paced, collaborative environment.

• Minimum of 2 years’ experience in a similar marketing leadership role within large scale manufacturing or ecommerce essential.
• Proven experience managing and developing a team.
• Strong creative mindset with the ability to lead campaign planning and content strategy.
• Confident across the media landscape, including digital, social, and print.
• Knowledge of SEO, PPC, and social advertising formats and best practices.
• Proficiency in Google Analytics (GA4) and ideally Google Tag Manager.
• Excellent communication skills and the ability to influence stakeholders at all levels.
• Highly organised with strong project management skills.

Why You’ll Love This Role

• A broad and varied role with real influence over marketing direction.
• A collaborative team culture that values creativity, innovation, and growth.
• Hybrid working and a supportive leadership team.
• A growing business with ambitious plans and a clear appetite for innovation.