Marketing Manager

Travel Trade Recruitment; England; On-site; GBP 45,000; Full time

Job summary

An established industry player is on the lookout for a motivated Marketing Manager to drive strategic marketing initiatives. This exciting role involves overseeing integrated marketing campaigns, enhancing brand visibility, and engaging customers through innovative digital strategies. The ideal candidate will possess a blend of creativity and analytical skills, ensuring effective resource allocation and budget management. Join a dynamic team that values collaboration and creativity, and take the lead in shaping the marketing landscape of a luxury travel company. If you are passionate about marketing and eager to make an impact, this opportunity is for you!

Benefits

Excellent Benefits

Office-based role

Flexible working hours

Professional development opportunities

Qualifications

• 5+ years of marketing experience, with 2+ years in a leadership role.
• Strong understanding of digital marketing channels and analytics.

Responsibilities

• Develop and implement strategic marketing initiatives to enhance brand awareness.
• Lead the creation of high-quality content and manage marketing campaigns.

Skills

Marketing Strategy Development

Digital Marketing

SEO

PPC

Content Creation

Analytical Skills

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

HubSpot

Adobe Creative Suite

Marketo

Mailchimp

Salesforce

Job description

Marketing Manager required for a luxury travel company.

We are seeking a highly motivated and results-driven Marketing Manager to join our dynamic team. The Marketing Manager will be responsible for developing, implementing, and overseeing strategic marketing initiatives to enhance brand awareness, drive customer engagement, and support business growth. This role requires a blend of creativity, analytical thinking, and leadership to successfully manage marketing campaigns, digital marketing strategies, and cross-functional collaboration.

Key Responsibilities:

• Create and implement comprehensive marketing strategies that align with company objectives and target key demographics.
• Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
• Ensure consistent brand messaging across all marketing materials and touchpoints.
• Monitor and manage the company's brand image, ensuring it resonates with the target audience.

Content Creation and Management:

• Lead the creation of high-quality content for marketing materials, including blog posts, social media updates, press releases, email newsletters, and more.
• Manage content calendars and coordinate with internal teams or external agencies for content production.

Digital Marketing & Analytics:

• Develop and execute digital marketing campaigns (SEO, SEM, paid media, social media) to increase brand visibility and generate leads.
• Utilize analytics tools (Google Analytics, social media insights, etc.) to measure and report on campaign performance and ROI.

Market Research and Analysis:

• Conduct market research to identify trends, customer needs, and competitive insights to refine marketing strategies.
• Analyze consumer behavior and adjust campaigns accordingly.

Budget Management:

• Develop and manage the marketing budget, ensuring that resources are allocated effectively and campaigns are executed within budget constraints.

Event Management:

• Plan and coordinate events such as trade shows, conferences, webinars, and promotional events to increase brand visibility and engagement.

Qualifications:

• 5+ years of experience in marketing, with at least 2 years in a managerial or leadership role.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, PPC, email marketing, social media, etc.).
• Excellent communication and interpersonal skills.
• Ability to lead, manage, and collaborate with cross-functional teams.
• Strong analytical skills and experience using marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).
• Creative mindset with a strong attention to detail and the ability to think strategically.
• Project management experience with the ability to prioritize and manage multiple initiatives simultaneously.

Preferred Skills:

• Experience in the travel industry or similar industry.
• Familiarity with marketing automation tools (e.g., Marketo, Mailchimp).
• Graphic design skills or familiarity with design tools (e.g., Adobe Creative Suite).
• Knowledge of CRM software (e.g., Salesforce, HubSpot).

Package:

Salary £45,000 DOE

Office based role

Excellent Benefits

Interested please email [e-mail] or apply here.