Marketing Manager

TN United Kingdom; Darlington; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead multi-channel marketing campaigns. This role involves collaborating with cross-functional teams to enhance brand awareness and drive occupancy across a network of care homes. The ideal candidate will possess a blend of strategic thinking, creativity, and analytical skills, thriving in a fast-paced environment. Join a company that values kindness and inclusivity, offering opportunities for professional growth and a supportive work culture. If you're passionate about impactful marketing and leading high-performing teams, this role is perfect for you.

Benefits

Remote working options

Professional development opportunities

Supportive onboarding process

Career progression pathways

Qualifications

• 6-8 years of experience in marketing and communications.
• Strong background in integrated, multi-channel campaigns.
• Experience leading and coaching a marketing team.

Responsibilities

• Lead the creation of marketing strategies to drive occupancy.
• Collaborate with teams to deliver high-impact marketing campaigns.
• Track and evaluate marketing effectiveness and ROI.

Skills

Marketing Strategy

Campaign Management

Data Analysis

Team Leadership

Communication Skills

Commercial Acumen

Education

BA/BSc/MBA in Marketing, Media, Communications, or Business

Minimum Grade 6 (or B) in GCSE Maths and English

Tools

Digital Marketing Platforms

Campaign Management Tools

Data Analytics Platforms

Job description

As a Marketing Manager at HC-One, you will lead the creation and implementation of multi-channel marketing plans and campaigns which engage our target audiences at a local level to promote awareness, generate enquiries and drive occupancy across a portfolio of over 160 residential care homes in the North West, North East and Scotland.

You will collaborate with other marketing and commercial specialists in the wider commercial team as well as colleagues in external affairs and operations, to deliver high impact marketing campaigns.

Experience of working agency side or marketing multi-site experience-based services like healthcare, hospitality or travel is desirable. You will have strong commercial acumen and understand how to build and track ROI from marketing activity. You will also have experience of using insight and data to support decision making, optimising digital marketing channels and leading marketing projects in large complex organisations with multiple stakeholders.

Responsibilities

• Collaborate with the Head of Marketing and wider marketing team to develop and lead integrated marketing strategies and plans that support reputation building, enquiry generation, and sales initiatives.
• Lead the creation and execution of integrated marketing plans tailored to local and regional sales initiatives, campaigns, and launches.
• Ensure marketing activity, campaigns, and sales initiatives are developed in alignment with regional and local Operations teams.

Cross-Functional Collaboration

• Work closely with the Commercial and External Affairs teams to set clear marketing objectives for campaigns and initiatives.
• Track, evaluate, and report on their impact and effectiveness.
• Continuously review and evolve marketing and communications plans to align with local commercial goals.
• Promote the support available from marketing and drive local engagement with initiatives and campaigns.
• Collaborate with colleagues in design, digital, and brand marketing teams to ensure consistent, high-impact delivery of marketing and communications strategies.

Insights & Continuous Improvement

• Use insights from marketing effectiveness data, customer behaviour, competitor analysis, and audience understanding to share best practices across the team.
• Inform the development of future campaigns and initiatives.

Brand & Messaging Consistency

• Ensure all marketing communications are consistent across all channels and align with the organisation’s Purpose in Action and Caring with Kindness positioning.
• Ensure all activity complies with relevant regulatory and legislative standards (e.g. GDPR, CMA).
• Manage, coach, and develop a small but impactful marketing team to deliver against strategic priorities and objectives.

The Ideal Candidate

We're looking for a dynamic and strategic marketing professional with a passion for delivering impactful campaigns and leading high-performing teams. The ideal candidate will bring a blend of creative thinking, commercial awareness, and analytical insight—alongside the ability to collaborate cross-functionally and inspire confidence across all levels of the organisation.

If you thrive in a fast-paced, outcomes-focused environment and love turning marketing strategy into action, this role offers the perfect balance—remote working with just two collaborative days a week at our Darlington Support Office.

Qualifications & Knowledge

• BA/BSc/MBA (or equivalent) in Marketing, Media, Communications, or Business.
• Minimum Grade 6 (or B) in GCSE Maths and English.

Skills & Experience

• 6–8 years’ proven experience in marketing and communications.
• Strong background in developing and delivering integrated, multi-channel campaigns with measurable ROI.
• Experience leading and coaching a small team to success.
• Skilled in using data, market insights, and competitor analysis to shape strategy.
• Confident with campaign management tools, dashboards, and digital marketing platforms.
• Excellent written and verbal communication skills.
• Solid understanding of the full marketing mix and lead generation strategies.
• Familiarity with data analytics platforms (a bonus, not essential).

About HC-One

At HC-One, kindness is more than a word; it is a belief that caring for people means understanding what matters most to them, so we can support them to lead their best life. Our team embodies five key qualities, known as Kindness the HC-One Way: curiosity, compassion, creativity, courage, and reliability.

We champion inclusivity, fostering a workplace where everyone feels valued and can be themselves. Our diverse workforce helps us better represent the communities we serve.

Our dedicated colleagues strive to deliver outstanding care, and we support their professional and personal growth through robust career pathways, CPD, and postgraduate programs. HC-One invests in our team, offering opportunities to progress into regional and national roles.

Safeguarding is everyone's responsibility. All colleagues receive appropriate training to recognise and respond to signs of abuse, harm, or neglect. We ensure everyone knows how to seek advice and report concerns, including escalation if necessary.

We invite applicants from all backgrounds to join our HC-One family, committed to providing a quick and supportive onboarding process.