Marketing Manager

Colliers International; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading commercial real estate firm in the UK seeks a strategic Marketing Leader to execute comprehensive marketing initiatives. Responsibilities include managing marketing campaigns, stakeholder engagement, and overseeing digital strategies. Ideal candidates should have 4+ years of marketing experience and proficiency in CRM tools. This role offers an opportunity to drive brand engagement and lead integrated marketing strategies across various platforms.

Benefits

Inclusive recruitment process

Supportive team environment

Qualifications

• Confident marketing leader with strong project management skills.
• Proactive, organized, and self-motivated.
• Adept at managing budgets and timelines under pressure.

Responsibilities

• Lead the development and execution of marketing initiatives.
• Manage digital marketing channels and campaigns.
• Oversee CRM and data management for targeted communications.

Skills

Project management

Stakeholder management

Digital marketing

Copywriting

Content creation

CRM proficiency

Education

4+ years of marketing experience

Tools

Salesforce

Marketo

Microsoft Office

Job description

Initiatives, manage key events, and contribute to strategic decision-making that supports the firm's growth objectives.

Key Responsibilities

The successful candidate will be responsible for leading the end-to-end development and execution of marketing initiatives across Colliers UK, with a focus on integrating strategy, brand, content, digital, and events. The role demands a strategic thinker with hands-on delivery skills, excellent stakeholder management abilities, and a proactive, collaborative approach to leadership.

Main responsibilities include:

Strategic Planning & Campaign Management

• Lead the planning, budgeting, execution, and analysis of integrated marketing campaigns to drive brand engagement and lead generation.
• Align marketing efforts with business development goals, leveraging data to refine strategies and improve ROI.

Team & Project Leadership

• Help manage junior marketing staff and external suppliers, overseeing workflow, quality, and productivity.
• Delegate effectively and ensure marketing projects and events are executed to the highest standard, on time and on budget.

Content Development

• Oversee the creation and approval of marketing collateral including brochures, proposals, social media content, newsletters, capability statements, blog posts, and video content (both filmed and animated).
• Ensure content aligns with brand guidelines, tone of voice, and business goals.

Digital Marketing

• Manage digital channels and campaigns across SEO, PPC, email marketing, social media, and website optimisation.
• Monitor and analyse digital performance, making data-driven decisions to improve visibility and conversion.

Event Strategy & Management

• Lead the planning and execution of client events, sponsorships, and webinars that elevate the Colliers brand and drive client engagement.
• Produce detailed proposals and event plans including timelines, budgets, logistics, legal obligations, and post-event analysis.

Stakeholder Engagement

• Build and maintain strong relationships with internal and external stakeholders, including senior leadership, media partners, suppliers, and cross-functional teams.
• Provide regular updates and presentations to the CEO and senior leadership, maintaining a high standard of reporting and professionalism.

CRM & Data Management

• Oversee the use of CRM (Salesforce) to segment audiences, personalise communications, and measure campaign success.
• Ensure data integrity and optimise use of platforms such as Marketo for targeted email campaigns.

Market Intelligence & Insights

• Conduct ongoing market and competitor analysis to inform strategy, positioning, and campaign planning.
• Share insights and best practices with the wider marketing and business development teams.

Qualifications

The ideal candidate is a confident marketing leader with strong project management skills, a commercial mindset, and the ability to work both strategically and operationally. You should thrive in a fast-paced environment and be comfortable managing multiple priorities and senior stakeholders.

You will be:

• Proactive, organised, and self-motivated with exceptional planning and execution abilities.
• An experienced manager able to lead, coach, and inspire others while delivering results independently.
• Adept at managing budgets, timelines, and competing priorities under pressure.
• Comfortable presenting ideas and reporting outcomes to C-suite executives and senior stakeholders.
• A strong communicator, collaborator, and relationship builder at all levels.
• Minimum 4+ years of experience in marketing, preferably within professional services or B2B sectors.
• Proven experience in leading integrated marketing campaigns and managing events.
• Proficient in Salesforce (or equivalent CRM), Marketo (or similar), Canva, Microsoft Office, and social media platforms.
• Strong copywriting, content creation, and visual communication skills.
• Experience using data and analytics tools to measure and optimise marketing performance.

Additional Information

What sets Colliers apart from their competition is not what we do, but how we do it. We invest in relationships to create enduring value. Our most valuable asset is our people - we are passionate, take personal responsibility and always do what's right for our clients. We attract and develop industry leaders, empowering them to think and act differently to drive exceptional results.

At Colliers, we are committed to fostering an inclusive, supportive, and accessible recruitment process. In accordance with the Equality Act 2010, we are happy to accommodate candidates requiring assistance during any stage of the hiring process. Please inform us of any adjustments needed when applying or scheduling your interview.

Company Description

Colliers is a global leader in commercial real estate services, providing strategic solutions to occupiers, developers, and investors at local, national, and international levels. Our services include brokerage sales and leasing, real estate management, valuation, consulting, project management, project marketing, and research. We operate across core sectors such as office, industrial, retail, and hotel, as well as a range of specialised property types.

Colliers UK is headquartered in London, with over 1,200 professionals across 16 offices in the UK and Ireland.