Marketing Manager

Nest Corporation; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading workplace pension scheme in London is seeking a Marketing Manager to develop and execute strategies that enhance member engagement and retention. The role requires experience in integrated marketing, campaign management, and data analysis. The position offers a hybrid working model, allowing flexibility in work hours and locations, making it suitable for a versatile and organized professional.

Qualifications

• Experience in delivering successful integrated marketing plans and new propositions to market.
• Ability to create integrated marketing campaigns across various channels.
• Knowledge of tracking and reporting on multi-channel marketing ROI.

Responsibilities

• Develop and execute marketing communications strategies.
• Manage integrated member communications to retain customers.
• Collaborate with cross-functional teams for holistic member growth.

Skills

Integrated marketing plans

B2C marketing campaigns

Customer data analysis

CRM methodology

Stakeholder management

Job description

Role Overview

Reporting to the Senior Marketing Partner (Member) in the Marketing team within the Nest Experience directorate, the role focuses on developing and executing marketing communications strategies and plans that drive the engagement, retention and customer lifetime value of our members, enabling us to evolve from being an operationally-driven supplier of services, to becoming a true partner through our members’ lives.

The Marketing Manager (Member) will manage the delivery of integrated member communications strategies to ensure that our members are aware and understand the value of Nest’s member propositions and are motivated to stay and grow their contributions. They will also manage the development and delivery of go-to market communications plans to support the launches of new member propositions.

A collegiate and collaborative working style will be essential, as this role will be working in partnership with our Member Proposition and In-Life Growth and Retention teams, together with a broad range of cross-functional teams, including Data and Insights, Experience and Operations, to ensure a holistic approach to member retention and growth.

We are looking for a versatile, outcome focused and highly organised individual to take on this role.

The minimum criteria for this role are:

• Experience in delivering successful integrated marketing plans, and of taking new propositions to market.
• Experience in creating plans and delivering integrated marketing campaigns across B2C Earned, Owned and Paid channels, including digital advertising.
• Demonstrable ability to understand customer data and translate information into actionable insights.
• Understanding of target audiences and use of CRM methodology.
• Demonstrable knowledge of tracking and measurement of multi-channel marketing activity and reporting on ROI.
• Demonstrable stakeholder management skills, including ability to influence and garner support from both peers and senior stakeholders.

Flexible and agile working: Everyone's personal situation is different. To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):

• Hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once - twice a week, or more, as required)
• Reduce or vary working hours
• Reduce or vary the days worked
• Work compressed hours
• Job share

Directorate/Department Overview: The Nest Experience directorate is responsible for developing and evolving the propositions for our customers, for the service and experience that they enjoy and working with our delivery partners to ensure their data and assets are kept safe.

Organisational Overview: Nest is an award-winning workplace pension scheme, the largest in the country.

Diversity, Equity and Inclusion: Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of their age, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, race, religion/belief, sex, sexual orientation or socio economic background.

We also recognise the importance of diversity of thought and other forms of neurocognitive variation. Nest is a Disability Confident Leader, which is the highest level of the Disability Confident Scheme. If you have a disability, please declare that you’re applying through the scheme.