Marketing Manager

Lime Talent Ltd; City Of London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A fast-growing wellness brand in Central London is seeking a Marketing Manager to lead the marketing strategy and execute multi-channel campaigns. The ideal candidate will have a strong background in brand development and consumer engagement, along with proven experience in a marketing role. This position offers a salary of £50-60k based on experience, with the opportunity to shape the brand’s marketing strategy in an innovative environment.

Qualifications

• Experience with FMCG, consumer health, wellness, or lifestyle brands.
• Ability to execute multi-channel marketing campaigns.
• Strong analytical skills to understand market trends.

Responsibilities

• Own and deliver the marketing strategy across product lines.
• Develop and execute multi-channel campaigns.
• Manage product positioning and messaging.
• Analyzing market trends and consumer insights.
• Oversee budget allocation and measure ROI.
• Build and manage relationships with stakeholders.
• Identify and unlock new growth opportunities.

Skills

Proven experience in marketing

Digital marketing skills

Strong brand development

Project management

Creative thinking

Job description

Title: Marketing Manager Salary: £50-60k (DOE) Location: Central London (3 days a week) About the Company A bold, fast-growing brand on a mission to shake up the wellness space. Built with an entrepreneurial spirit, they create products that are simple, effective, and designed for real people living busy lives. They are not afraid to do things differently — challenging the norms of the category and finding fresh, creative ways to connect with the community. With innovation at their core and big ambitions ahead, they are building a brand that’s as dynamic and energetic as the people who use it. Key Responsibilities

• Own and deliver the marketing strategy across your product lines, with a strong focus on brand building and expansion.
• Develop and execute multi-channel campaigns (digital, social, PR, partnerships, retail, and experiential).
• Manage product positioning, messaging, and creative assets to ensure consistent and impactful brand identity.
• Analyse market trends, consumer insights, and competitor activity to inform strategy.
• Oversee budget allocation and measure ROI across campaigns and channels.
• Build and manage relationships with agencies, partners, and internal stakeholders.
• Support the wider team in identifying and unlocking new growth opportunities.

About You

• Proven experience in a marketing role, ideally within FMCG, consumer health, wellness, or lifestyle brands.
• Comfortable working across the full marketing mix: digital, social, PR, events, ATL and trade marketing.
• Strong understanding of brand development, product marketing, and consumer engagement.
• Hands-on experience in delivering integrated marketing campaigns with measurable results.
• Commercially astute, data-driven, and confident in making strategic decisions.
• Excellent project management, communication, and stakeholder management skills.
• Creative thinker with a proactive, entrepreneurial mindset.