Marketing Manager

ASR Group; City Of London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

ASR Group seeks a Marketing Lead to oversee their UK brand & e-commerce team. You will develop brand strategies, drive e-commerce performance, and leverage multi-channel marketing to enhance brand visibility. This pivotal role requires experience in FMCG, strong leadership, and a proven track record in brand activation.

Qualifications

• Marketing experience, preferably in FMCG sector.
• Leadership of a consumer brand.
• Experience in launching and establishing new products.

Responsibilities

• Own and implement annual brand plans to meet marketing goals.
• Oversee agencies and internal resources for marketing activations.
• Manage budgets effectively to maximize ROI.

Skills

Leadership

Multi-channel brand activation

E-commerce sales

Job description

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ASR Group is the world’s largest refiner and marketer of cane sugar, with an annual production capacity of more than 6 million tons of sugar. The company produces a full line of grocery, industrial, food service and specialty sweetener products. Across North America, ASR Group owns and operates six sugar refineries, located in Louisiana, New York, California, Maryland, Canada and Mexico. In the European Union, the company owns and operates sugar refineries in England and Portugal. ASR Group also owns and operates mills in Mexico and Belize. The company’s brand portfolio includes the leading brands Domino, C&H, Redpath, Tate & Lyle, Lyle’s and Sidul.

In this role, you will lead the UK brand & e-commerce team for ASR Group Europe (ASRGE). The team consists of a Marketing Assistant, two Brand Managers, and a Digital Marketing Manager, along with personnel delivering e-commerce fulfillment. The team manages the Lyle’s brand (No.1 Golden Syrup), Tate & Lyle (No. 2 in Sugars), and Whitworths (No. 4 in Sugars), as well as overseeing specific e-commerce activities. Your responsibilities include producing annual brand plans, executing targeted activations aligned with brand goals, achieving e-commerce targets, and maintaining owned media channels.

This is an exciting period for the business as we pursue new product development (NPD) projects, with this position playing a key role. There is a strong team and a larger marketing function to support success.

Location: WC2E 9HE (Hybrid: 3 days in office, 2 days from home)

DETAILED ROLES & RESPONSIBILITIES

1. Own and implement annual brand plans to meet marketing goals, aligning with innovation, sales, and other teams, ensuring plans support business objectives.
2. Oversee agencies and internal resources to deliver marketing activations, including creative development, media planning, and related activities.
3. Lead team managing owned media channels (web and social media) to ensure optimal performance.
4. Guide team in developing successful e-commerce storefronts, customer acquisition, fulfillment, and ongoing performance management.
5. Build strong cross-functional relationships with external agencies, marketing colleagues, sales, and other functions to align on key projects and represent the marketing agenda.
6. Manage budgets effectively to maximize ROI, setting and controlling annual marketing spend.
7. Maintain product portfolios for profitability, supporting periodic reviews with analysts and sales teams.
8. Develop and coach team members, clarifying responsibilities and fostering growth.

ESSENTIAL WORK EXPERIENCES

• Marketing experience, preferably in FMCG sector
• Leadership of a consumer brand
• Successful multi-channel brand activation experience
• Experience in launching and establishing new products
• Proven ability to increase sales through e-commerce

At Tate & Lyle Sugars, our goal is to be the most admired sweetener company.

Service Excellence: Be the industry’s gold standard through reliability, superior quality, and excellent customer service.
Efficiency and Sustainability: Reduce inefficiencies to be a sustainable, low-cost producer and generate reinvestment fuel.
Value-Add: Create strategic advantages and profitability through value-added products and services. Our core values are built on Talent and Culture, aiming to build, retain, and motivate a winning team.