Marketing Manager

M&G; City of Edinburgh; On-site; GBP 40,000 - 65,000; Full time

Job summary

A prominent international asset management firm seeks a Marketing Manager in Edinburgh. This role focuses on redefining marketing strategies for key investment products, particularly PruFund, while leveraging creativity and project management skills. The ideal candidate will foster collaboration across teams to ensure effective market positioning and sales support.

Qualifications

• Proven experience in successful product positioning and market delivery.
• Experience in asset management or financial services preferred.
• Strong leadership and project management capabilities.

Responsibilities

• Develop and deliver marketing collateral for PruFund.
• Implement take-to-market strategies with key stakeholders.
• Analyse performance metrics to continuously improve marketing strategies.

Skills

Project Management

Communication

Creativity

Collaboration

Data Visualisation

Job description

At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.

Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.

We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.

The Role: Marketing Manager

The Marketing Manager will be responsible for redefining and executing key marketing support collateral for M&G’s investment proposition, including the UK's largest and longest standing smoothed fund, PruFund. This role requires a strategic thinker with a proven track record in taking products and propositions to market ensuring they’re effectively communicated and positioned to the target market. The successful candidate will be able to demonstrate creativity in storytelling, format, key messaging, and crucially a critical understanding of the sales process to ensure delivery of the right collateral and support for Distribution to maximise business from existing supporters and new audiences.

Key Responsibilities:

• Work with key stakeholders in Marketing, Distribution and Proposition to define and implement a comprehensive take-to-market strategy for M&G’s range of investment solutions, with a key focus on PruFund
• Develop and deliver compelling marketing collateral that effectively supports advisers and their clients through the recommendation journey
• Craft compelling narratives that effectively communicate the value proposition to key target markets.
• Select and optimise channels for maximum reach and impact.
• Identify the specific needs of audience segments to create engagement and action with them
• Collaborate with content, digital, communications and events teams to ensure cohesive and impactful delivery.
• Utilise data visualisation tools to enhance storytelling and presentation.
• Coordinate cross-functional input to bring marketing collateral and go-to-market strategy to life.
• Reflect an astute understanding of the sales process in the creation of effective support and collateral for the sales team.
• Through the development of compelling marketing collateral, support execution of integrated marketing plans and campaigns, managing strategy, creative and media briefings, execution, budgeting, and reporting.
• Use measurement, evaluation, and reporting on marketing collateral performance to inform and shape future plans.
• Analyse data and feedback to continuously improve marketing strategies and execution

Qualifications:

• Proven experience in successfully taking products and propositions to market and delivering against growth targets
• Experience in asset management and/or wider financial services is preferrable but not essential
• Demonstrable creativity in storytelling, optimising channel choice, format, key messaging, and audience targeting.
• Strong project management and leadership skills with the ability to coordinate input from various teams.
• Excellent communication and interpersonal skills.
• Understanding of data visualisation tools and techniques.
• Ability to work collaboratively in a fast-paced environment.

Work Level: Experienced Colleague

Recruiter: Phoebe Ewers

We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.

M&G is also proud to be a Disability Confident Leader , and we welcome applications from candidates with long-term health conditions, disabilities, or neuro-divergent conditions. Being a Disability Confident Leader means that candidates who meet the minimum criteria of a job, will be offered an interview if they 'opt in' to the scheme when applying.

Ifyou need assistanceor an alternative means of applying for a role due to a disability or additional need,pleaselet usknow by contacting us at: [e-mail]