Marketing Manager

UCAS; Cheltenham; Hybrid; GBP 38,000; Full time

Job summary

A leading organization in the education sector seeks a marketing leader focused on B2B efforts to enhance customer engagement and drive revenue growth. The successful candidate will oversee marketing strategies, collaborate with cross-functional teams, and contribute to product positioning, marketing communications, and client success initiatives.

Benefits

30 days annual leave plus 3 concessionary days

Flexible hybrid working

High street discounts via Perkbox

Internal training and development opportunities

Subsidised gym and café

Recognition schemes including bonuses

Employee networks for wellbeing and inclusion

Qualifications

• Proven experience in B2B marketing and education/commercial segments.
• Track record of aligning sales and marketing.
• Ability to manage multiple projects under tight deadlines.

Responsibilities

• Develop and manage the marketing strategy.
• Define and lead the UCAS B2B brand story.
• Design and implement go-to-market strategies.

Skills

B2B marketing

Project management

Communication skills

Commercial acumen

Creative thinking

Job description

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This post holder takes responsibility for leading marketing efforts for one of UCAS's key customer segments. From go-to-market and product launch to positioning, branding, competitive analysis, features, USPs, lead generation, and customer success activities, you will champion your product category or audience segment, helping to grow its customer base and meet revenue targets. You will collaborate with cross-functional teams across Sales, Product, Operations, and more, overseeing the entire marketing strategy.

Key accountabilities:

• Develop and manage the marketing strategy
• Work closely with sales and product teams to identify opportunities to add value for customers and grow your segment
• Develop a structured B2B sales funnel, continuously optimizing the UCAS sales process
• Define and lead the development of the UCAS B2B brand story and proposition for your segment, bringing it to life through engaging content
• Prepare clear briefs for product communications and promotional campaigns, and analyze results for stakeholders
• Develop value propositions for customers, articulating product benefits and values, and provide training and sales materials for colleagues
• Design and implement go-to-market strategies for new products, bundles, or packages

Skills, qualifications, and experience

• Proven experience in B2B marketing, with an understanding of the education or commercial market segment
• Track record of aligning sales and marketing activities
• Ability to manage multiple projects under tight deadlines in a fast-paced environment
• Extensive marketing experience
• Strong, persuasive communication skills to influence internal and external stakeholders
• Proven results delivery and excellent project management skills
• Experience in delivering tangible revenue outcomes
• Commercial acumen
• Experience building and nurturing key stakeholder relationships
• Creative thinking with the ability to implement outcomes

Package

Salary: up to £38,000 - Fixed Term Contract until April 2026

• 30 days annual leave plus 3 concessionary days over Christmas and bank holidays
• Flexible hybrid working supported by UCAS, allowing work from home and office as suited
• High street discounts and offers via Perkbox
• Internal training and development opportunities
• Subsidised gym and café
• Recognition schemes including ex-gratia bonuses and Celebrating U employee recognition
• Employee networks promoting wellbeing, awareness, and inclusion