Marketing Manager

JR United Kingdom; Cardiff; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading UK sports betting company is seeking a Marketing Manager to drive their marketing strategy in Cardiff. This role involves overseeing customer acquisition campaigns, managing digital channels, and ensuring brand alignment across platforms. Ideal candidates will have experience in the sports betting industry and a strong background in digital marketing.

Qualifications

• Proven experience in sports betting or regulated entertainment marketing.
• Strong background in digital acquisition.
• Ability to manage multiple brand voices.

Responsibilities

• Own the marketing strategy across all brands.
• Drive customer acquisition campaigns.
• Manage digital acquisition channels.

Skills

Digital acquisition

Growth marketing

Communication

Leadership

Job description

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BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for a Marketing Manager to join their team based in Cardiff.

Responsibilities:

• Own the marketing strategy across all brands – from planning to execution.
• Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
• Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
• Oversee creative and messaging alignment across all platforms.
• Coordinate brand launches, ensuring effective market entry.
• Work closely with operations, product, and compliance to ensure alignment and efficiency.
• Manage agency relationships and, where needed, recruit freelancers or in-house support.
• Report on marketing KPIs and performance insights to leadership.

Requirements:

• Proven experience in sports betting, gaming, or regulated entertainment marketing.
• Strong background in digital acquisition and growth marketing.
• A self-starter who’s comfortable building from the ground up.
• Ability to manage and switch between multiple brand voices and strategies.
• Deep understanding of UK betting markets and customer behaviour.
• Familiarity with UKGC marketing compliance.
• Excellent communication and leadership skills