Marketing Manager

Clarion Events; Camden Town; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global events company seeks a Marketing/Product Manager to create and execute marketing strategies for the energy sector. The role involves managing digital marketing campaigns and collaborating with teams to deliver results-driven outcomes. Ideal candidates will have experience with CRM systems and a strong grasp of digital marketing practices. This position offers a creative environment, emphasizing teamwork and innovative approaches.

Benefits

25 days' holiday plus bank holidays

End of year wellbeing shutdown

Pension Scheme

Private Medical Insurance

Free on-site gym

Qualifications

• Proven experience in managing digital marketing campaigns.
• Knowledge of SEO, PPC, and social media best practices.
• Ability to analyze data trends and provide actionable insights.

Responsibilities

• Write and execute marketing strategies according to trends.
• Plan and deliver cross-channel marketing campaigns.
• Manage and segment data for targeted marketing.

Skills

Digital marketing

Project management

Strong communication skills

Creativity

Data analysis

Teamwork

Tools

Google Analytics

CRM systems (Cvent, Pardot, Salesforce)

Website CMS

Job description

Overview

At Clarion, our people are at the absolute heart of what we do. We're proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences. If you share our values and want to be part of a successful, dynamic, and creative global business then we want to hear from you. The Opportunity: A Marketing/Product Manager is sought to join EnergyNet's marketing team to work four days in the office Monday to Thursday (and working from home on Friday). The successful candidate will be responsible for planning and implementing exceptional global marketing campaigns, delivered on time and within budget. The role requires attention to detail, creativity, and strong teamwork with the ability to manage multiple projects to a high standard. The candidate should be a starter finisher with a curious mind, highly motivated and willing to go above and beyond to succeed. EnergyNet is not a traditional conference business; attitude, resilience and the ability to work with a team that is strategizing the business as we go along are crucial. The successful candidate will create a streamlined communication strategy by focusing on key messaging, content management and audience targeting to build a community through partnerships and relationships, acting as an influencer for the content website, summits and the energy sector, using both online offerings and in-person events.

Responsibilities

• Working with the MD, Senior Marketing Manager, and the wider Marketing team to write marketing strategy in line with latest marketing trends and take the lead to execute that strategy.
• Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
• Planning and delivering cross-channel digital marketing campaigns in line with project objectives.
• Writing and proofreading copy for a range of marketing platforms and materials including websites, social media, emails and brochures.
• Designing, maintaining, and updating the events website.
• Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.
• Continuous analysis and evaluation of marketing campaigns to improve performance.
• Leading PR activity, researching material for press releases, building relationships with relevant press and partners.
• Building and managing relationships with external suppliers and negotiating prices.
• Working with key media and marketing partners to secure valuable external promotions for the conferences.
• Demonstrating previous relevant proven experience with a solid understanding of the digital media landscape and building/maintaining online communities.
• Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media.
• Ability to write and execute strong marketing strategy in line with latest developments and trends.
• Excellent knowledge of best practice across email, social media, paid media, landing pages and websites.
• Strong experience in insight development and audience segmentation.
• Experience using a CRM system such as Cvent, Pardot or Salesforce, and experience using a website CMS.
• In-depth knowledge of marketing performance metrics with the ability to interpret data trends and gaps, providing analysis and recommendations.
• Familiarity with data privacy regulations such as GDPR and PECR.

Desirable Qualities & Experience

• Resilient, motivated and a starter/finisher, with a keen eye for detail.
• Adaptable to changing markets and situations; flexibility to adapt marketing strategy as a startup portfolio learns and sometimes changes direction.
• Enthusiastic and confident with a creative and imaginative problem-solving approach.
• Positive attitude and passion for delivering results-driven campaigns with a diligent and thorough approach to projects.
• Excellent communicator with strong verbal and written skills that can translate complex data/technology to a range of stakeholders.
• Must be able to travel for events when needed.
• French speaking is desirable but not essential.
• Interest in Africa's energy and infrastructure sector and youth employment, and a strong willingness to learn.

About EnergyNet and Clarion

EnergyNet is a multi-award-winning producer of investment conferences for Africa's energy sector, including the Africa Energy Forum. The EnergyNet team consists of around 20 people working in a supportive and collaborative environment. Clarion Events is a leading global events company with a long history, embracing diversity and equal opportunities. Clarion is private equity backed and owned by Blackstone. Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

Benefits

• 25 days' holiday plus bank holidays
• End of year wellbeing shutdown (last week of the year)
• Celebration day off (e.g., birthday, Diwali, Eid)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days - one paid day per quarter for charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Wellbeing Library (MYNDUP)
• Mentoring Programme
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination on-site annually