Marketing Manager

M&S Opticians; Calthorpe Fields; On-site; GBP 30,000 - 35,000; Full time

Job summary

M&S Opticians is seeking a Marketing Manager to enhance brand recognition and support appointment generation in a leading optical and hearing care environment. This full-time role involves developing multi-channel marketing strategies, managing campaigns, and liaising with stakeholders to improve marketing effectiveness.

Qualifications

• Experienced marketeer with a background in B2C marketing.
• Ability to meet deadlines and campaign planning across channels.
• Confident in managing stakeholders and delivering high-standard campaigns.

Responsibilities

• Develop and implement marketing plans supporting overall strategy.
• Manage and report on marketing activity to stakeholders.
• Oversee external agencies for digital, design and print.

Skills

Organisational skills

Communication skills

Digital marketing

CRM management

Job description

Marketing Manager

Full Time -Permanent

Salary up to £35,000

Base: Five Ways, Birmingham

M&S Opticians launched in 2019 and provides the high quality optical & hearing care

with in the M&S store environment. With over 38 stores across England, Scotland

and Wales, our offering continues to grow, with the latest frame range including

designer brands and clinical excellence with OCT scan technology included with

every eye test. M&S Opticians are also the first Which? Recommended Opticians.

About the role

We are looking for an experience marketeer to continue to build the M&S Opticians

brand and support the generation of appointments as we build our reputation as a

leading optical and hearing care supplier on the high street.

This role will work closely with the Head of Marketing in meeting the marketing

objectives through the development and implementation of effective multichannel

marketing plans. Highly organised, you will need to be an all-rounder who can

manage digital and CRM campaigns, merchandising and promotional projects

alongside design and print. This role will need to manage internal and external

stakeholders including M&S and therefore strong communication skills are key.

Key Responsibility areas will include:

• Develop and implement marketing plans to support the overall marketing

strategy in relation to KPIs.

• Ensure appropriate systems for measuring marketing activity are in place and

report to key stakeholders.

• Identify and recommend new activity which can be trialed and ultimately

implemented to develop the business.

• Contribute to the development of the marketing strategy through learnings

and recommendation.

• Work with Head of Marketing to strengthen marketing’s retail and customer-centric approach.

• Be a guardian of the brand and ensure compliance across the business.

• Be responsible for the day-to-day management of a number of external

agencies including digital, design, and print.

• To develop and manage an effective and efficient marketing executive.

Who we’re looking for:

You will be an experienced marketeer, used to working in a fast-paced marketing

environment, ideally B2C, who is looking for their next challenge. We need someone

who is organised, able to meet deadlines, and plan campaigns across multiple

channels. Experience of managing a direct report would be ideal. You will need to be

confident to liaise with key stakeholders both internally and externally while

delivering and analysing campaigns to a high standard.