Marketing Manager

McCarthy and Stone; Bournemouth; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading retirement community developer in the UK seeks a dynamic marketer to create impactful campaigns that drive sales and brand recognition. The ideal candidate will excel in relationship building, data-driven decision making, and creative collaboration to engage local communities successfully. Flexible working and competitive benefits are offered for this role based in Bournemouth.

Benefits

Competitive Salary

Discretionary Bonus

Company Car

Private Health Care

24 Days Holiday

Qualifications

• Experience in marketing campaigns with a focus on ROI and results.
• Ability to build and maintain relationships with stakeholders.
• Proven track record of delivering impactful marketing initiatives.

Responsibilities

• Develop and execute marketing plans to support lead generation.
• Build local networks and drive brand awareness.
• Enhance customer experience through effective marketing materials.

Skills

Creative Collaboration

Relationship Building

Commercial Awareness

Agility

Data-Driven Decision Making

Proactive Leadership

Customer-Centric Approach

Job description

Overview

Create and deliver effective, timed, and budgeted marketing plans to support lead generation and sales conversion.

Build strong local networks with influencers, professionals, charities, and businesses to drive reputation and awareness.

Optimise digital and direct marketing, ensuring every property is presented brilliantly online, across affiliates, and in local campaigns.

Manage promotional signage, paid advertising, and earned media opportunities, bringing creativity and commercial value.

Elevate the customer experience with compelling on-site marketing - from brochures to digital displays.

Report on marketing performance, analysing leads, channels, and ROI, and using insights to drive continuous improvement.

Ensure brand consistency, customer-first thinking, and marketing that always delivers measurable results.

Your Attributes

• Creative Collaborator - Brings fresh ideas and works brilliantly with sales teams and partners.
• Relationship Builder - Influences and inspires stakeholders at all levels, building trusted connections.
• Commercially Sharp - Balances creative flair with a strong focus on ROI and measurable outcomes.
• Agile Operator - Manages multiple campaigns and deadlines with precision and discipline.
• Data-Driven - Uses insight and analytics to guide decisions and improve performance.
• Proactive Leader - Thrives on initiative, driving plans forward with energy and accountability.
• Customer-First - Keeps the needs of prospective homeowners at the heart of every marketing decision.

About McCarthy Stone

At McCarthy Stone, we celebrate diversity and promote equality and inclusion amongst our colleagues. We welcome applications from all, regardless of personal characteristics or background. All applications will be reviewed as soon as they are received, and we hold the right to appoint before the closing date.

As the UK's leading developer and manager of retirement communities, we provide high quality homes to exacting specifications. As of November 2021, McCarthy Stone operates 475 developments across the UK for more than 20,000 people. We launched the McCarthy Stone Charitable Foundation in late 2020 to support local causes that help older people in need across Britain. We are proud to have been certified as a Great Place to Work in 2022 and to be listed on the Great Place to Work Wellbeing list.

About You

Are you a creative, commercially aware marketer who knows how to turn local insights into impactful campaigns that drive sales? Do you thrive on building relationships in the community, partnering with stakeholders, and bringing fresh ideas that put customers at the heart of everything you do? We are redefining retirement living and are looking for a proactive, hands-on marketer who can deliver smart, locally focused campaigns that generate leads, grow awareness, and build trust in our brand. If you can combine strategic thinking with flawless execution—and you love seeing your work directly influence sales—this is your opportunity to make a real difference.

You might currently be a Marketing Manager, Local Marketing Executive, Campaign Manager, or Community Engagement Lead. What sets you apart is your ability to blend creativity with commercial impact, building relationships that matter and driving marketing activity that delivers results. Organized, adaptable, and data-driven, you will work side-by-side with sales leadership and consultants to bring developments to market with precision and energy. More than just coordinating activity, you will be the voice of the customer in every plan, ensuring campaigns are engaging, relevant, and effective.

What We Will Give You

Financial:

• Competitive Salary + Discretionary Bonus
• Company Pension Scheme
• Company Car
• Life Assurance
• Professional Subscriptions paid for

Lifestyle / Health & Wellbeing:

• 24 days holiday (rising to 28) plus Bank Holidays
• This role is based at our Coventry Office and offers a flexible working pattern: two days in the office, two days at a development/site and one day working from home.
• 2 fully paid volunteering days per year (supported by the McCarthy Stone Foundation)
• Health benefits such as Private Health Care (Employee Only); Remote GP, 24/7 access to EAP Services (including counsellors and legal advisors) and eyecare voucher
• Colleagues Benefit Booklet with a range of store offers discounts and promotions
• Family Friendly Policies