Marketing Manager

AO; Bolton; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in electrical retail is seeking a Marketing Campaign Manager to lead and execute high-profile campaigns across multiple channels. This role emphasizes teamwork, communication, and creativity while managing end-to-end marketing initiatives that showcase AO's products and services, perfect for a dynamic individual eager to optimize campaign performance.

Benefits

25 days holiday plus bank holidays

5% pension contribution matched by the company

VIP experiences at AO Arena

Discounted gym memberships and onsite spa access

Exclusive product discounts

Enhanced family leave policies

Two paid volunteer days annually

Onsite perks like free parking and breakfast

Qualifications

• Extensive experience managing multi-channel marketing campaigns.
• Proven track record of delivering successful campaigns.
• Solid understanding of traditional and digital media channels.

Responsibilities

• Manage end-to-end campaigns for brand and retail activations.
• Collaborate with various marketing teams to align campaigns.
• Analyze and report on campaign performance for optimization.

Skills

Campaign Management

Team Collaboration

Analytical Skills

Communication

Project Management

Job description

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Our advertising and campaign team sit right at the heart of AO - it's their responsibility to ensure we reach the right customers and showcase our offerings. Your role will primarily focus on delivering marketing campaigns across multiple channels and projects.

You’ll work alongside our Marketing Lead and wider Advertising and Campaign team to plan and execute high-profile campaigns across the group. With a focus on communicating the benefits of AO products and services, you’ll be responsible for end-to-end campaign management, collaborating with various teams to deliver targeted, creative, and effective marketing campaigns.

We value our people highly, and we’re strongest when we work together! We encourage your ideas to flourish, and being onsite five days a week fosters a culture of creativity, collaboration, and growth. If a £1 bet can become the UK’s most trusted electrical retailer, imagine what we can achieve together!

Responsibilities

• Manage end-to-end campaigns for brand and retail activations, ensuring timely delivery within budget and objectives
• Collaborate with marketing teams such as Performance, Media, Content, CRM, PR, Comms, Insights, Analytics, and Creative to ensure campaign alignment
• Work with Trade Marketing to monetize activations and secure manufacturer approvals
• Analyze and report on campaign performance, using insights to optimize future campaigns
• Stay informed about industry trends and innovations, becoming the team’s expert
• Act as the primary contact for marketing activation activities, promoting visibility across the business
• Coordinate with the in-house creative team to produce campaign assets

About You

• Extensive experience managing multi-channel marketing campaigns from start to finish
• Proven track record of delivering campaigns that meet or surpass KPIs
• Solid understanding of traditional and digital media channels and their roles in marketing
• Experience in a fast-paced environment, either in-house or at an agency, at an account manager level

About Us

We offer a wide range of appliances and electricals — from washing machines to TVs, laptops, and even doorbells! We’re committed to helping our customers brilliantly, and we care about our AOers. Together, we can achieve extraordinary things.

Our benefits are designed to support the moments that matter, including health and wellness initiatives, giving back, and more.

• 25 days holiday plus bank holidays, increasing to 27 days after 2 years
• Contribute 5% to your pension, with us matching your contribution
• Enjoy VIP experiences at the AO Arena, with chances to win tickets and pre-sales
• Access discounted gym memberships, onsite spa, and virtual GP and mental health support
• Exclusive discounts on our products
• Enhanced family leave for maternity, paternity, and adoption
• Two paid days annually to volunteer for your chosen charity
• Onsite perks including free parking, breakfast, and coffee at Starbucks

Visit our AO Benefits page to learn more about our perks.