Marketing Manager

Midland Health Ltd; Birmingham; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Hybrid working arrangement

Competitive salary

Enhanced sick pay & generous annual le

Opportunity to shape the future of pvt

Job summary

Midland Health Ltd. is seeking a Marketing Manager to lead our marketing strategy, drive patient engagement, and elevate our brand presence in private healthcare. You will spearhead campaigns, oversee digital marketing, and ensure compliant, data-driven decisions that boost patient influx and brand trust.

The role requires expertise in SEO, PPC, social media, and content development, along with strong leadership and project management skills in a healthcare setting.

Qualifications

• A proven track record in healthcare marketing (private sector experience preferred).
• Expertise in SEO, PPC, social media, and digital marketing strategies.
• Strong leadership, communication, and project management skills.
• A data-driven mindset with experience in analytics tools.
• Knowledge of healthcare regulations and ethical marketing practices.

Responsibilities

• Create and implement marketing strategies aligned with business goals.
• Oversee digital marketing, including SEO, social media, and email campaigns.
• Manage brand communication and develop compelling content.
• Drive patient engagement through community events and outreach programs.
• Lead advertising campaigns while managing budgets efficiently.
• Track KPIs and use data analytics to optimise marketing performance.
• Planning and delivering patient events that support brand awareness and lead generation.
• Producing regular performance reports and recommendations to improve campaign ROI.

Skills

Healthcare marketing

SEO

PPC

Social media

Content marketing

Leadership

Communication

Project management

Analytics

Digital marketing

Tools

Google Analytics

SEO tools

Job description

Are you a dynamic and results-drivenMarketing Managerwith a passion for healthcare?Midland Healthis looking for a talented marketing professional to lead our marketing strategy, drive patient engagement, and elevate our brand presence.

As Marketing Manager, you’ll develop and execute strategic marketing campaigns to attract new patients, enhance brand awareness, and improve patient engagement. Your expertise in digital marketing, branding, content creation, and PR will be crucial in positioning Midland Health as a leader in private healthcare.

What You’ll Do:

• Create and implement marketing strategies aligned with business goals
• Oversee digital marketing, includingSEO, social media, and email campaigns
• Manage brand communication and develop compelling content
• Drive patient engagement through community events and outreach programs
• Lead advertising campaigns while managing budgets efficiently
• Track KPIs and use data analytics to optimise marketing performance
• Planning and delivering patient events that support brand awareness and lead generation
• Producing regular performance reports and recommendations to improve campaign ROI

Why Join Us?

• Hybrid working arrangement– achieve work-life balance while making a big impact
• Competitive salary– we value your expertise
• Enhanced company sick pay & generous annual leave– because your well-being matters
• Opportunity to shape the future of private healthcare marketing

Person Specification

What We’re Looking For:

• Aproven track recordin healthcare marketing (private sector experience preferred)
• Expertise inSEO, PPC, social media, and digital marketingstrategies
• Strongleadership, communication, and project managementskills
• A data-driven mindset with experience in analytics tools
• Knowledge ofhealthcare regulations and ethical marketing practices

Experience:

• Private Healthcare Marketing: 2 years (required)

If you’re ready to take on anexciting role in private healthcare marketing, we’d love to hear from you!

Closing Date: 31/08/2026

Contract Type: Part-Time or Full-Time, Permanent