Marketing Manager

ZEISS Group; Birmingham; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

ZEISS Vision Care UK is seeking a Marketing Manager in Birmingham. The role emphasizes leadership in marketing initiatives across diverse channels, requiring a proven track record in B2B marketing, strong project management skills, and collaboration with teams to achieve ambitious growth targets. This position offers a dynamic work environment with opportunities for innovation and significant contributions to the optical industry.

Benefits

10% Employer pension contribution

Hybrid working

Bonus scheme

Private BUPA healthcare

Life assurance

25 Days annual leave

Employee health and wellbeing programme

Qualifications

• Minimum 5 years of experience in marketing.
• Proven track record in B2B marketing management.
• Experience in creating and managing marketing campaigns.

Responsibilities

• Lead/manage Marketing initiatives for Independent Opticians Channel.
• Manage delivery of ZEISS Partner Programme for customer loyalty.
• Conduct customer visits to gather market requirements.

Skills

Analytical thinking

Project management

Collaboration

Customer focused

Communication

Education

Degree qualified or equivalent

Tools

Salesforce

Job description

We’re ZEISS Vision Care UK, based in Birmingham; an exciting place to work, where individuals make a real difference every day. As part of the ZEISS group, we are an international leader in the field of optics, generating 8bn EUR in revenue, with over 40,000 employees across 50 countries around the globe.

As the branded leader in lenses, we offer premium and pioneering products; innovation is at the heart of everything we do. Our brand enhances the lives and vision of millions of people around the world. In fact, 2 people every second put their trust in ZEISS lenses.

We are proud of our heritage and have been at the forefront of scientific discovery and innovation since our creation in 1846. We are a foundation; this means we reinvest 12% of our revenue to fund research and education, supporting progress within the optical industry and across the community.

We are more successful today than we have ever been, having celebrated double digit growth for the past ten years. We‘re not stopping here because we are focused on accelerating our growth even further, aiming to double our revenue by 2025. If you want to be part of making this difference, then ZEISS Vision Care UK is the right place for you!

Your Role

The role of Marketing Manager will involve:

ZEISS Vision Care UK and Ireland are recruiting for an experienced Marketing Manager. This position will report to the Senior Marketing Manager and work alongside a team of six other experienced Marketers.

This position will require you to work closely & collaboratively with the existing marketing Manager, as well as the Commercial Team and be responsible for leading, developing, executing, and evaluating the required marketing deliverables in line with the brand and channel strategy to ensure our ambitious growth targets are achieved.

The ‘Channels’ include the network of UK and Ireland Independent Opticians and Mid-size Key Accounts such as Bayfields, Cubitts, Costco, Scrivens and M&S Opticians.

This position will provide leadership, support and functional expertise on strategic cross functional priority projects and initiatives

• Lead/manage Marketing initiatives for the Independent Opticians Channel in UK and Ireland, working in partnership with the Marketing & Commercial Teams (UK and Ireland Commercial Directors, National Sales Managers, and the Commercial Field Team).
• Lead/manage Marketing initiatives for mid-size Key Accounts such as Bayfields, Cubitts, Scrivens and M&S Opticians, working in partnership with Key Account Director and Key Account Commercial Teams to support delivery of Joint Business Plans on time & in budget, monitoring activity & areas for improvement.
• Manage/lead the delivery of ZEISS Customised & Standardised Point of Sale (POS) for the Independent Opticians’ channel. Identify opportunities to improve the quality of the offer. Identify and implement cost and process efficiencies. Working with our external partners to monitor stock & ordering of POS, ensuring the latest marketing material is available. Own & develop process for reporting on POS to share with Commercial with recommendations. Provide Account Managers with Customised POS support, managing the briefing process, creation & delivery of varied customised POS within budget.
• Manage/lead the delivery of ZEISS Partner Programme (customer loyalty scheme) as a lever to retain existing, attract new, grow existing independent optician partner network.
• Marketing lead for multiple product launches and portfolio updates* – tailored to specific channel requirements. Ensuring to create, refine, maintain B2B & B2B2C sales materials (print & digital) in line with the latest product portfolio. Creating new assets and / or localising existing Global assets in line with brand guidelines.
• * taking ownership of an area of the portfolio: Lenses, VTS, Consumer EyeCare
• Manage local & national B2B & B2C media campaigns, working closely with our creative & media partners as well as the wider marketing team considering our other customer channels.
• Conduct customer visits with Account Managers (at least quarterly) to stay informed on market requirements & how our ZEISS & our services / marketing support is being received / perceived in field.
• Managing & optimising stock & usage of marketing collateral including Demonstration Tools both B2B & B2B2C
• Work with HQ (Germany) to understand marketing initiatives and tools available and adapt and implement as required for local market.
• Provide varied & ongoing leadership, support and functional expertise for marketing team as requested on key projects.
• Work collaboratively with cross functional teams including Commercial, IT, Finance, Operations, Customer Care and our Corporate partners. Providing Ad Hoc Marketing support for internal comms & projects
• Challenge our thinking with new opportunities that deliver against business and brand.
• Manage local & international events from concept through to delivery and post event evaluation.

Your Experience

As a Marketing Manager you will have:

• Proven track record of success and ROI in B2B, B2B2C marketing management role
• Proven experience in leading the creation and delivery of B2B / B2B2C campaigns / projects
• Proven skills in analytical thinking, data-based decision making
• Demonstrates strong project management and stakeholder skills
• Experience in working in partnership with internal commercial teams, and external customers to develop collaborative marketing plans with trackable objectives & budget management
• Can-do, hands-on attitude
• Brand champion
• Customer focused
• Great collaborator, team player
• Strong communication & presentation skills (written and verbal)
• Attention to detail
• Experience in managing and working with external agency partners
• Minimum 5 years’ experience in marketing

You will ideally have:

• Proven academics: Degree qualified or equivalent
• Experience in B2C marketing
• Have experience using CRM tool, Salesforce
• Experience in leading product launches
• Experience of creating & running B2B loyalty / engagement programme

Our Benefits

• 10% Employer pension contribution (providing a 4 % employee contribution).
• Hybrid working.
• Bonus scheme.
• Private BUPA healthcare for you and your family.
• Life assurance.
• Professional body subscription paid for by ZEISS.
• 25 Days annual leave (plus bank holidays), increasing with service.
• Free ZEISS lenses for you and discounted ZEISS lenses for your friends and family.
• Employee health and wellbeing programme including premium access to the Calm app.

Terms and conditions apply to all benefits. See the company handbook for more information.

Apply now to take the next step in joining ZEISS, where you can push technological boundaries, shape markets and contribute to the advancement of society.

Your ZEISS Recruiting Team:

Kate Campbell

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Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, ideology, disability, age or sexual orientation and identity.