Marketing Manager

M&S Opticians; Birmingham; On-site; GBP 30,000 - 35,000; Full time

Job summary

M&S Opticians seeks an experienced marketer to enhance its brand presence and support appointment generation. This role involves developing multichannel marketing strategies and collaborating with the Head of Marketing to engage customers effectively. Candidates should have a solid B2C background and exceptional organizational skills.

Qualifications

• Experienced marketer with strong organizational skills.
• Background in B2C marketing preferred.
• Proficient in digital and CRM campaigns.

Responsibilities

• Develop and implement marketing plans aligned with KPIs.
• Manage external agencies, including digital and print.
• Analyze campaign performance and report to stakeholders.

Skills

Organization

Communication

Campaign Management

Job description

Full Time - Permanent

Salary up to £35,000

Base: Five Ways, Birmingham

M&S Opticians launched in 2019 and provides high-quality optical & hearing care within the M&S store environment. With over 38 stores across England, Scotland, and Wales, our offering continues to grow, including the latest frame range with designer brands and clinical excellence with OCT scan technology included with every eye test. M&S Opticians are also the first Which? Recommended Opticians.

About The Role

We are looking for an experienced marketer to continue building the M&S Opticians brand and support appointment generation as we establish ourselves as a leading optical and hearing care provider on the high street. This role will work closely with the Head of Marketing to develop and implement effective multichannel marketing plans. You should be highly organized, capable of managing digital and CRM campaigns, merchandising, promotional projects, and print design. Strong communication skills are essential for managing internal and external stakeholders, including M&S.

Key responsibilities include:

1. Develop and implement marketing plans aligned with KPIs.
2. Ensure systems are in place for measuring and reporting marketing activity to stakeholders.
3. Identify and recommend new marketing activities for trial and implementation to grow the business.
4. Contribute to marketing strategy development through insights and recommendations.
5. Collaborate with the Head of Marketing to enhance the retail and customer-centric approach.
6. Act as a guardian of the brand, ensuring compliance across the business.
7. Manage external agencies, including digital, design, and print.
8. Develop and manage an effective marketing team.

Who we’re looking for

You will be an experienced marketer, accustomed to working in a fast-paced B2C environment, seeking your next challenge. You should be organized, deadline-oriented, and capable of planning campaigns across multiple channels. Experience managing a direct report is preferred. You must be confident in liaising with stakeholders and analyzing campaign performance to a high standard.