Marketing Manager

ITAC Solutions; Birmingham; Hybrid; USD 50,000 - 55,000; Full time

Job description

Marketing Manager – Birmingham, AL
ITAC Solutions is seeking a proactive, strategic marketing professional in Birmingham, AL. This Marketing Manager will take charge of marketing initiatives, refine strategies, and make an impact across both traditional and digital channels. If you thrive in a fast-paced environment and have a passion for crafting compelling marketing strategies, we want to hear from you!

Benefits and Extras:

• Bonus potential – up to 10% of salary
• Potential for a hybrid schedule (1-2 days remote) after training.

Compensation: $50-55K depending on experience

What you’ll be doing (duties of this position):

• Develop and implement comprehensive marketing strategies to enhance brand visibility, increase market share, and drive sales growth.
• Spearhead the planning and execution of integrated marketing campaigns across various channels including digital, print, social media, email, and events.
• Manage the creation of engaging content for blogs, social media, email newsletters, and promotional materials to support campaign initiatives.
• Maintain brand consistency across all marketing platforms while refining internal and external communications for clarity, professionalism, and a cohesive brand message.
• Conduct market analysis to identify trends, monitor competitor activity, and understand consumer behavior, using insights to seize new opportunities.
• Track and assess the effectiveness of marketing campaigns, providing data-driven recommendations for continuous improvement and optimization.

What you’ll need to be considered (requirements):

• Bachelor’s degree in Marketing (or equivalent experience)
• 2+ years of experience in strategic marketing and/or brand management
• Experience with Digital marketing strategies (SEO, SEM, email marketing, social media)
• Proficiency in marketing tools (Google Analytics, CRM software, and email marketing platforms)
• Proven success in managing Drip campaigns for high-value targets (HVTs)

What could set you apart:

• Experience in WordPress and Website Management
• Proficiency in Creative design using Adobe Suite or Canva for slick sheet creation and social media content
• Ability to revamp and streamline marketing materials for professional and concise messaging
• Prior experience with vendor management and marketing budget management