Marketing Manager

Axiom Hospitality Limited; Bath; Hybrid; GBP 30,000 - 33,000; Part time

Benefits offered by this job

Worldwide employee discounts via GoHil

Hotel discounts across Axiom hotels

28 days holiday (33 with tenure)

Retail and restaurant discounts

Employee Assistance Line

Wagestream access

Annual stayover after 1 year

Referral bonus £250 per hire

Free meals on shift

Long service awards

Job summary

We are seeking a Marketing Manager for Bath's DoubleTree by Hilton, part-time 32 hours weekly, to own the hotel’s marketing and content across channels and the Gordon Ramsay Bread Street Kitchen & Bar footprint. You will drive campaigns, craft social-first content, and collaborate with Food & Beverage, Rooms, Sales and Events to maximise revenue.

The role requires hospitality marketing experience, strong photography/video skills, and the ability to turn trends into compelling content.

Qualifications

• Previous marketing experience, preferably within hospitality, restaurants, hotels, lifestyle, retail or leisure.
• Strong knowledge and hands-on experience of Instagram, TikTok, Facebook and LinkedIn.
• Excellent photography and video content skills, with the ability to create social-first content independently.
• A strong understanding of current social media trends and what makes content perform.
• Excellent written and verbal communication skills.

Responsibilities

• Developing and delivering the hotel's annual marketing and communications strategy.
• Creating engaging and innovative content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms.
• Managing and growing our social media presence, increasing reach, engagement and followers.
• Creating high-quality photography, video, reels, stories and other social-first content.
• Developing creative campaigns to promote Gordon Ramsay Bread Street Kitchen & Bar, hotel dining, bedrooms, meetings, events, weddings and seasonal experiences.
• Working closely with the Food & Beverage, Rooms, Sales and Events teams to identify marketing opportunities.
• Supporting the launch and ongoing brand positioning of Gordon Ramsay Bread Street Kitchen & Bar within the Bath market.
• Managing the hotel's website content, digital listings and online presence.
• Planning and managing the social media content calendar.
• Monitoring analytics and using data to continually improve campaign performance.

Skills

Creative mindset

Social media management

Content creation

Photography

Video production

Campaign management

Digital marketing

SEO

Email marketing

Analytics

Tools

Instagram

Facebook

TikTok

LinkedIn

Job description

Salary: £30,000 per annum
Job Type: Permanent
Hours: Part-time
Town: Bath

Set on the banks of the River Avon in the beautiful Roman city of Bath and within walking distance to all the city's sites and attractions.

Be the creative force behind an exciting Bath destination.

We are looking for a creative, energetic and commercially minded Marketing Manager to join the team at DoubleTree by Hilton Bath, with a key focus on driving the profile, awareness and success of our hotel and our exciting Gordon Ramsay Bread Street Kitchen & Bar.

This is a fantastic opportunity for a marketing professional who loves hospitality, understands what makes great content and knows how to turn social media engagement into genuine business results.

What we offer:

Salary: £30,000 per annum

Hours: 32 hours (4 days per week)

• Worldwide employee discounts at Hilton Hotels through Go Hilton program;
• Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
• 28 days holiday, including bank holidays, increasing yearly to 33 days;
• Discounts across retail, restaurants, events and more through our benefits & rewards portal;
• Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
• Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;
• Yearly complimentary Axiom Xcape stayover after one year of service;
• A growing team with great training, progression, and promotion opportunities;
• Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;
• Free meals while on shift;
• Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!

What you'll be doing.....

You will take ownership of the hotel's marketing activity, developing creative campaigns and compelling content that brings our hotel, restaurant and guest experiences to life.

Your responsibilities will include:

Developing and delivering the hotel's annual marketing and communications strategy.
Creating engaging and innovative content across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms.
Managing and growing our social media presence, increasing reach, engagement and followers.
Creating high-quality photography, video, reels, stories and other social-first content.
Developing creative campaigns to promote Gordon Ramsay Bread Street Kitchen & Bar, hotel dining, bedrooms, meetings, events, weddings and seasonal experiences.
Working closely with the Food & Beverage, Rooms, Sales and Events teams to identify marketing opportunities.
Supporting the launch and ongoing brand positioning of Gordon Ramsay Bread Street Kitchen & Bar within the Bath market.
Managing the hotel's website content, digital listings and online presence.
Planning and managing the social media content calendar.
Monitoring analytics and using data to continually improve campaign performance.
Building relationships with local influencers, content creators, media and tourism partners.
Supporting PR activity, local partnerships and promotional campaigns.
Ensuring all marketing activity is aligned with Hilton and Gordon Ramsay brand standards.
Managing marketing budgets and ensuring activity delivers strong commercial return.
What we're looking for

We're looking for someone who is creative by nature, commercially aware and confident in their ability to make things happen.

You’ll ideally have:

Previous marketing experience, preferably within hospitality, restaurants, hotels, lifestyle, retail or leisure.
Strong knowledge and hands-on experience of Instagram, TikTok, Facebook and LinkedIn.
A genuine passion for creating engaging social media content.
Excellent photography and video content skills, with the ability to create social-first content independently.
A strong understanding of current social media trends and what makes content perform.
Excellent written and verbal communication skills.
Strong creative flair and an eye for visual detail.
Experience managing marketing campaigns from concept through to delivery.
An understanding of digital marketing, SEO, email marketing and website management.
Strong organisational skills and the ability to manage multiple projects and deadlines.
A commercial mindset with an understanding of how marketing activity drives revenue and brand awareness.
The confidence to work independently while collaborating with a wide range of departments and stakeholders.
Most importantly...

We want someone with ideas.

Someone who sees an opportunity and turns it into a campaign.

Someone who can walk through the hotel or restaurant and immediately see 10 pieces of social content.

Someone who understands that hospitality is about experiences — and knows how to capture those experiences in a way that makes people want to visit.

You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.

Having these core skills will put you one step further to joining Axiom Hospitality and the DoubleTree by Hilton Bath

Opportunities for all

At Axiom Hospitality we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from a variety of backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. We are working to reduce our hotels’ impact on the environment through internationally recognised ecolabel certification.

Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens, to collecting donations and fundraising. Our hotels aim to leave a positive impact in their neighbourhoods. At Axiom Hospitality we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.