Marketing Manager

Finning International Inc.; Barnsley; On-site; GBP 42,000 - 56,000; Full time

Job summary

Finning International Inc. is seeking a results-driven Marketing Manager to lead integrated campaigns across UK & Ireland.

You will partner with the Senior Marketing Manager to drive performance, manage budgets, and coordinate multi-channel activities that align with business goals. The role focuses on delivering measurable outcomes, collaborating with cross-functional teams, and optimizing campaigns for value.

Qualifications

• Minimum 3 years' experience in a marketing role with a proven track record of delivering campaigns at pace.
• Proficiency in budget management and agency coordination.
• Up-to-date with marketing trends, technologies, and B2B strategies.

Responsibilities

• Lead end-to-end development and execution of integrated campaigns across UK & Ireland.
• Collaborate with Sales to drive performance and ROI.
• Develop and publish marketing materials across channels.
• Plan and implement promotional campaigns with internal and external resources.
• Monitor campaigns to ensure timely delivery and value.

Skills

Campaign management

Budget management

Stakeholder engagement

Multi-channel marketing

Data-driven marketing

Negotiation

Education

CIM Professional Diploma

Marketing degree

Job description

Finning is the world's largest Caterpillar dealer. We pride ourselves on delivering exceptional customer experiences and innovative solutions. Are you a results-driven marketing professional ready to make a measurable impact? Finning UK & Ireland are looking for Marketing Manager to join our high-performing Marketing team on a 1-year fixed term contract., In this pivotal role, you will work closely with the Senior Marketing Manager to lead the development and execution of integrated campaigns across all lines of business. You will be responsible for driving performance, managing resources, and ensuring campaigns deliver real value to the business. This is an exciting opportunity to shape marketing strategy, collaborate with cross-functional teams, and influence business growth through innovative and effective marketing initiatives.

Campaign Development & Execution

• Lead the end-to-end delivery of marketing campaigns, ensuring timely execution and alignment with business goals.
• Collaborate with Sales to coordinate campaign activities that drive performance and ROI.
• Develop and publish compelling marketing materials across multiple channels.
• Plan and implement promotional campaigns, leveraging internal and external resources.
• Maintain a strong focus on results, ensuring campaigns are executed with speed and precision.

Resource Management

• Oversee campaign planning and execution across UK & Ireland business segments.
• Ensure all marketing activities adhere to organisational processes and stakeholder expectations.
• Manage shared services, agencies, and suppliers to deliver high-quality outputs.
• Develop integrated campaigns that demonstrate clear ROI and support strategic objectives.

Performance Monitoring & Reporting

• Champion a data-driven approach to marketing, focusing on targeted communications and measurable outcomes.
• Monitor campaign effectiveness in collaboration with the Sales Excellence team.
• Manage a portion of the annual marketing budget, ensuring cost control and value delivery.
• Refine strategies based on performance insights to continuously improve campaign impact.

Stakeholder Engagement

• Build strong relationships with internal stakeholders across Product, Sales, Finance, and Operations.
• Represent Marketing in cross-functional initiatives, driving alignment and business growth.
• Maintain effective partnerships with Caterpillar businesses and external agencies.
• Delivery Focus: Proven ability to manage multiple priorities and stakeholders to achieve results.
• Agency Management: Skilled in managing external partners to deliver value-added work within SLAs.
• Team Collaboration: Confident and cooperative, thriving in a matrixed environment.
• Communication: Strong influencing and negotiation skills across all levels of the business.
• Planning & Organisation: Exceptional planning skills to support multi-channel campaign delivery.

Knowledge

• Deep understanding of the marketing mix and how to deploy it effectively for ROI.
• Proficient in budget management and agency coordination.
• Up to date with the latest marketing trends, technologies, and communication strategies-ideally within a B2B context.

Essential

• Minimum 3 years' experience in a marketing role with a proven track record of delivering successful campaigns at pace.
• Demonstrated ability to manage multiple projects and priorities effectively.

Desirable

• CIM Professional Diploma, Marketing degree or equivalent qualification.
• Experience in B2B marketing within sectors such as Heavy Plant, Construction, or Power.
• Experience working in mid-sized or large multinational organisations in a multi-channel marketing role.

Benefits

• A comprehensive benefits package
• A supportive and collaborative work environment
• Opportunities for professional growth and development

Why Join Us

At Finning, we believe in the power of our people. We offer a dynamic work environment where your contributions are valued, and your career growth is supported. If you are passionate about sales and customer service, and are ready to take on a new challenge, we want to hear from you. At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter. Finning is a forces-friendly employer having signed the Armed Forces Covenant, and pledges to treat those who serve or have served in the armed forces, and their families fairly.