Marketing Manager

Andersen James Group; Ashford; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent retail destination in Ashford is seeking an experienced Senior Strategic Marketing Manager to lead their marketing strategy. This full-time role demands strong leadership and stakeholder management skills, as well as a proven ability to enhance customer experience through impactful marketing campaigns and events. The ideal candidate will have a background in retail or leisure marketing, alongside exceptional event management capabilities.

Qualifications

• Proven experience in a senior marketing role, preferably within retail, leisure, or placemaking.
• Ability to translate commercial objectives into actionable marketing plans.
• Experience working with external agencies and delivering large-scale events.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Lead an on-site marketing team and collaborate with stakeholders.
• Oversee a calendar of on-site events and campaigns.

Skills

Leadership skills

Stakeholder management

Event management

Job description

Marketing Manager – Retail Destination

Location: Ashford | Full-time, Onsite (5 days/week)

1 in 4 weekends | One late shift (12–8pm) per week

Are you a dynamic, results-driven marketing leader ready to take charge at one of Ashford’s leading retail destinations? We’re looking for an experienced Senior Strategic Marketing Manager to spearhead our marketing strategy — with the goal of driving footfall, dwell time, and average spend across our bustling retail environment.

Key Responsibilities

• Strategic Leadership: Develop and implement a comprehensive, insight-led marketing strategy aligned with footfall and sales growth targets.
• Team & Stakeholder Management: Lead a high-performing on-site marketing team, collaborating closely with the central marketing function to localise national campaigns effectively.
• Events & Campaigns: Oversee a robust calendar of on-site events, activations, and seasonal campaigns that engage customers and enhance the visitor experience.
• Agency Collaboration: Manage relationships with third-party agencies including PR, creative, media, and digital to ensure high-impact delivery.
• Performance Tracking: Monitor campaign ROI, shopper insights, and KPIs to constantly refine strategies and improve effectiveness.

What You’ll Bring

• Proven experience in a senior marketing role, preferably within retail, leisure, or placemaking.
• Demonstrated ability to translate commercial objectives into actionable marketing plans.
• Strong leadership skills and a hands-on approach to execution.
• Exceptional stakeholder management, both internal and external.
• Experience working with external agencies and delivering large-scale events.

Working Pattern

• Full-time onsite (Monday–Friday)
• 1 in every 4 weekends (with time off in lieu)
• One evening shift per week (12–8pm)

This is an exciting opportunity to lead from the front and make a significant impact on the performance and perception of a key retail destination in Ashford.

Apply now to help shape the future of experiential retail marketing.