Marketing Manager

TN United Kingdom; Andover; On-site; GBP 40,000 - 60,000; Full time

Job summary

An innovative health company is seeking a Proposition Manager to revolutionize healthcare access in the UK. In this exciting role, you will shape and deliver compelling propositions that resonate with diverse audiences, including customers and intermediaries. Collaborating closely with product, marketing, and sales teams, you'll ensure impactful market launches through effective storytelling and strategic alignment. Join a pioneering firm that values sustainability and social responsibility, and make a real difference in the health and wellbeing landscape. If you're passionate about creating meaningful narratives and driving product growth, this opportunity is perfect for you.

Qualifications

• Experience in product management and market analysis.
• Strong storytelling and collaboration skills are essential.

Responsibilities

• Understand customer needs and develop go-to-market propositions.
• Manage proposition narratives and track performance metrics.
• Educate teams on proposition definition and narrative.

Skills

Product Management

Market Analysis

Storytelling

Collaboration

Education

Bachelor's Degree in Business or Marketing

Job description

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We’re not just your average health company; we’re aiming to revolutionise access to healthcare in the UK by offering innovative health and wellbeing solutions that are affordable, accessible, and effective. From preventive care to comprehensive medical support, we aim to empower individuals to take charge of their health, inspiring them to make the most of their wellbeing. Added to that we’re the first health insurer in the UK to be awarded B-Corp status in recognition of our significant achievements in sustainability, in addition to our ambitious environmental and social responsibility goals.

We're looking for a Proposition Manager to shape and deliver standout propositions for our target customer, intermediary, and dental audiences, aligned to the Healthplan and Denplan portfolio. In this brand-new role, you’ll play a pivotal role in aligning our product growth strategies with powerful messaging and positioning that resonates.

You’ll collaborate closely with product, marketing, sales, and other teams to ensure every product is brought to market with impact—through the right channels, at the right price, and with a narrative that truly connects.

Key Responsibilities

• Work with Product to understand customer, member and patient needs and preferences.
• Develop and manage the go-to-market proposition narratives, tying the proposition to the audience needs through effective storytelling.
• Develop and embed a proposition narrative blueprint for each market-facing team to align to.
• Track and analyse the performance of the go-to-market propositions.
• Educate all front office teams around the importance of proposition definition and narrative.
• Keep the proposition narrative blueprint up to date with ongoing data & insight.