Marketing Lead TCL:44985

JR United Kingdom; Warrington; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading alternative finance provider in Warrington is seeking a Senior Marketing Manager to drive B2B marketing and lead a dynamic team. This hybrid role requires a blend of strategic and hands-on marketing skills, focusing on growth and brand enhancement for UK SMEs. The position offers generous holiday benefits, a pension scheme, and the opportunity to be part of a purpose-led organisation dedicated to supporting small businesses.

Benefits

Hybrid working (3 days in office)

25 days holiday + birthday off

Pension scheme

Other benefits

Qualifications

• B2B marketing experience at a senior level is essential.
• Should have strong leadership experience managing teams and partners.
• Expertise in performance marketing with strong analytical skills.

Responsibilities

• Manage and optimise marketing budget and channel mix.
• Lead and develop a talented marketing team.
• Oversee B2B lead generation and campaign performance.

Skills

Senior-level marketing experience

Leadership skills

Analytical skills

Performance marketing expertise

Data-driven decision-making

Collaboration

Adaptability

Hands-on across multiple marketing disciplines

Job description

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Marketing Lead TCL:44985, warrington, cheshire

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Client:

The Candidate Recruitment Agency

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

We're currently supporting a well-established alternative finance provider that works closely with UK SMEs, helping them grow through flexible funding solutions. They’re a trusted partner for small businesses, with a strong focus on relationship-led finance and an expanding portfolio of platforms.

As they continue to scale, they’re looking for a commercially minded Senior Marketing Manager / Marketing Lead to join the business. This is a key leadership role, taking ownership of day-to-day marketing operations, leading a growing internal team, and driving high-quality B2B lead generation across all marketing channels.

This would suit someone who’s equally comfortable developing strategy and getting hands-on with delivery. Reporting directly to the CMO, this role will be instrumental in building the brand, improving acquisition performance, and enhancing customer experience.

Key Responsibilities:

• Manage and optimise the marketing budget and channel mix across paid search, paid social, CRM, email, partnerships, SEO, and more
• Lead, mentor and develop a talented team spanning digital, CRM, creative, and agency partners
• Own B2B lead generation, campaign performance, and funnel optimisation
• Work closely with teams across Sales, Product, Customer Experience, and Projects to align on business goals
• Oversee day-to-day marketing processes and ensure smooth campaign delivery
• Analyse performance data, report on key metrics, and drive continuous improvement
• Champion innovation to keep marketing activity fresh, agile, and competitive

What They’re Looking For:

• Senior-level marketing experience in a B2B environment
• Proven leadership skills, with experience managing both internal teams and external partners
• Strong analytical skills with expertise in performance marketing and attribution
• Hands-on across multiple marketing disciplines – digital, CRM, content, brand, etc.
• Data-driven decision-maker with the ability to translate insight into action
• Collaborative, adaptable, and comfortable in a fast-paced environment

Why Join Them?

• Be part of a purpose-led organisation supporting small businesses across the UK
• Join a close-knit, ambitious team with big growth plans
• Hybrid working (3 days in Manchester office)
• 25 days holiday + birthday off
• Pension scheme and other benefits

Let me know if you’d like more details or an introduction.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.