Marketing Lead TCL:44985

JR United Kingdom; Manchester; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading alternative finance provider in the UK is seeking a Senior Marketing Manager / Marketing Lead. This leadership role involves overseeing marketing operations, leading a talented team, and driving B2B lead generation. The ideal candidate should possess senior-level marketing experience, strong analytical abilities, and a collaborative spirit to thrive in a fast-paced hybrid environment.

Benefits

Hybrid working (3 days in office)

25 days holiday + birthday off

Pension scheme

Qualifications

• Senior-level marketing experience in a B2B environment.
• Proven leadership skills managing internal teams and external partners.
• Hands-on across multiple marketing disciplines.

Responsibilities

• Manage and optimise the marketing budget and channel mix.
• Lead, mentor and develop a talented team.
• Champion innovation to keep marketing activity fresh.

Skills

Leadership

Analytical Skills

Performance Marketing

Collaboration

Adaptability

Job description

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We're currently supporting a well-established alternative finance provider that works closely with UK SMEs, helping them grow through flexible funding solutions. They’re a trusted partner for small businesses, with a strong focus on relationship-led finance and an expanding portfolio of platforms.

As they continue to scale, they’re looking for a commercially minded Senior Marketing Manager / Marketing Lead to join the business. This is a key leadership role, taking ownership of day-to-day marketing operations, leading a growing internal team, and driving high-quality B2B lead generation across all marketing channels.

This would suit someone who’s equally comfortable developing strategy and getting hands-on with delivery. Reporting directly to the CMO, this role will be instrumental in building the brand, improving acquisition performance, and enhancing customer experience.

Key Responsibilities:

• Manage and optimise the marketing budget and channel mix across paid search, paid social, CRM, email, partnerships, SEO, and more
• Lead, mentor and develop a talented team spanning digital, CRM, creative, and agency partners
• Own B2B lead generation, campaign performance, and funnel optimisation
• Work closely with teams across Sales, Product, Customer Experience, and Projects to align on business goals
• Oversee day-to-day marketing processes and ensure smooth campaign delivery
• Analyse performance data, report on key metrics, and drive continuous improvement
• Champion innovation to keep marketing activity fresh, agile, and competitive

What They’re Looking For:

• Senior-level marketing experience in a B2B environment
• Proven leadership skills, with experience managing both internal teams and external partners
• Strong analytical skills with expertise in performance marketing and attribution
• Hands-on across multiple marketing disciplines – digital, CRM, content, brand, etc.
• Data-driven decision-maker with the ability to translate insight into action
• Collaborative, adaptable, and comfortable in a fast-paced environment

Why Join Them?

• Be part of a purpose-led organisation supporting small businesses across the UK
• Join a close-knit, ambitious team with big growth plans
• Hybrid working (3 days in Manchester office)
• 25 days holiday + birthday off
• Pension scheme and other benefits

Let me know if you’d like more details or an introduction.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.