Marketing Lead TCL:44985

JR United Kingdom; Bolton; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading alternative finance provider in Bolton is seeking a Senior Marketing Manager / Marketing Lead to oversee comprehensive marketing operations. This key leadership role will enhance B2B lead generation and brand growth while supporting UK SMEs through innovative marketing strategies. Join a purpose-led team in a hybrid working environment with significant growth plans.

Benefits

25 days holiday + birthday off

Pension scheme

Flexible working arrangement

Qualifications

• Senior-level marketing experience in a B2B environment.
• Proven leadership skills, managing teams and external partners.
• Strong analytical skills with expertise in performance marketing.

Responsibilities

• Manage and optimise the marketing budget and channel mix.
• Lead, mentor and develop a talented marketing team.
• Own B2B lead generation, campaign performance, and funnel optimisation.

Skills

Leadership

Analytical skills

Performance marketing

CRM

Digital marketing

Content marketing

Job description

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Marketing Lead TCL:44985, bolton, greater manchester

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Client:

The Candidate Recruitment Agency

Location:

bolton, greater manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

We're currently supporting a well-established alternative finance provider that works closely with UK SMEs, helping them grow through flexible funding solutions. They’re a trusted partner for small businesses, with a strong focus on relationship-led finance and an expanding portfolio of platforms.

As they continue to scale, they’re looking for a commercially minded Senior Marketing Manager / Marketing Lead to join the business. This is a key leadership role, taking ownership of day-to-day marketing operations, leading a growing internal team, and driving high-quality B2B lead generation across all marketing channels.

This would suit someone who’s equally comfortable developing strategy and getting hands-on with delivery. Reporting directly to the CMO, this role will be instrumental in building the brand, improving acquisition performance, and enhancing customer experience.

Key Responsibilities:

• Manage and optimise the marketing budget and channel mix across paid search, paid social, CRM, email, partnerships, SEO, and more
• Lead, mentor and develop a talented team spanning digital, CRM, creative, and agency partners
• Own B2B lead generation, campaign performance, and funnel optimisation
• Work closely with teams across Sales, Product, Customer Experience, and Projects to align on business goals
• Oversee day-to-day marketing processes and ensure smooth campaign delivery
• Analyse performance data, report on key metrics, and drive continuous improvement
• Champion innovation to keep marketing activity fresh, agile, and competitive

What They’re Looking For:

• Senior-level marketing experience in a B2B environment
• Proven leadership skills, with experience managing both internal teams and external partners
• Strong analytical skills with expertise in performance marketing and attribution
• Hands-on across multiple marketing disciplines – digital, CRM, content, brand, etc.
• Data-driven decision-maker with the ability to translate insight into action
• Collaborative, adaptable, and comfortable in a fast-paced environment

Why Join Them?

• Be part of a purpose-led organisation supporting small businesses across the UK
• Join a close-knit, ambitious team with big growth plans
• Hybrid working (3 days in Manchester office)
• 25 days holiday + birthday off
• Pension scheme and other benefits

Let me know if you’d like more details or an introduction.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.