Marketing Lead — Semiconductors & AI-Driven Growth

Microchip Technology Inc.; Whiteley; On-site; GBP 70,000 - 90,000; Full time

Job summary

Microchip Technology Inc. in Whiteley seeks an experienced professional for a critical role focusing on product strategy, go-to-market execution, and team leadership. You will lead marketing initiatives, manage a team, and define product positioning across segments including automotive and industrial.

Applicants should have over 10 years of experience in microcontroller systems and demonstrate strong strategic thinking, business acumen, and proficiency in analytics tools.

A Bachelor's or Master's degree in a related field is essential, with an MBA considered a plus. Travel may be required to engage with customers across regions.

Qualifications

• Minimum 10 years in microcontroller or touch controller systems.
• Proven track record in product marketing and portfolio strategy in the semiconductor industry.
• Willingness to travel for customer visits and business engagements.

Responsibilities

• Define portfolio strategy and product positioning.
• Create and execute marketing strategies for priority segments.
• Manage a team of Marketing Engineers with full responsibility.
• Continuously implement process improvements for team efficiency.

Skills

Strategic thinking

Business acumen

Technical depth

Hands-on proficiency with analytics tools

Experience leveraging AI tools

Excellent communication in English

Self-motivated and customer-oriented

Education

Bachelor's or Master's degree in Electronics or Computer Science

MBA or equivalent senior expertise

Tools

Tableau

Excel

Microsoft 365

Job description

Microchip Technology Inc. in Whiteley seeks an experienced professional for a critical role focusing on product strategy, go-to-market execution, and team leadership. You will lead marketing initiatives, manage a team, and define product positioning across segments including automotive and industrial.

Applicants should have over 10 years of experience in microcontroller systems and demonstrate strong strategic thinking, business acumen, and proficiency in analytics tools.

A Bachelor's or Master's degree in a related field is essential, with an MBA considered a plus. Travel may be required to engage with customers across regions.