Marketing Lead – Premium Smartphone

Samsung Electronics UK; Chertsey; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading tech company in Chertsey seeks a Marketing Leader for its Premium Smartphone division. This role includes overseeing marketing strategies, managing a team, and driving consumer engagement through innovative campaigns. The ideal candidate will have strong leadership skills, media literacy, and the ability to navigate a matrixed organization. The position offers hybrid working, a bonus scheme, and various employee benefits.

Benefits

Hybrid working (3 days in office, 2 days home)

Bonus scheme

Pension contribution

Volunteering days

25 days holiday plus bank holidays

Employee discounts on Samsung products

Qualifications

• Experience managing teams and driving personal development.
• Ability to navigate and succeed in a large multinational organization.
• Understanding of consumer needs to generate demand.

Responsibilities

• Deliver the Premium smartphone marketing strategy.
• Set clear objectives with KPIs for successful campaigns.
• Drive conversion across customer awareness and sales.

Skills

Strong leadership capabilities

Multi-tasking

Collaborative

Brand and consumer driven

Media literate

Data savvy

Externally focused

Commercial understanding

Job description

Position Summary

Role and Responsibilities

Why join our team?

World class, high performing product marketing campaigns across our premium smartphone category!

• A creative, strategic and commercial leadership role within our mobile experience (MX) division
• Best in class marketing executions delivering exceptional commercial savvy, ensuring all investment delivers against our required marketing Key Performance Indicators and revenue targets, with a robust test and learn model
• Creative excellence and brand stewardship working hand in hand with regional and global HQ teams
• Exceptional and successful paid, earned and owned plans fully aligned to the varying audiences and category trends
• Maintain relationships with third-party channels and partnerships driving co-marketing initiatives
• All agency management and bringing together via fast focused loop teams
• A full year and quarterly product marketing strategy across Premium Smartphone (S Series and Z Series)
• A robust working relationship with all MX functions, aligned to wider marketing, sales and Omni
• Data and insights driven advisory for all marketing and Omni channel executions.
  
  
  

Your Key Responsibilities

Implement the Strategy and Deliver Against Commercial Goals

• Aligned to the over-arching MX vision, deliver the Premium smartphone marketing strategy, launching and sustaining a range of products as well as our annual services strategy
• Set objectives with clear Key Performance Indicators and return on investment commitments
• Be responsible for the customer journey, driving conversion across awareness, consideration and purchase intent
• Ensure investment allocation maps commercially, seeking incremental funding for pioneering activities
• Handle agencies for content, creative, paid media, partnerships, social and PR
• Align to the wider corporate marketing team including social and PR for seamless integration
• Deliver a cadence of measurement ensuring flex for ‘never been done before’ activities
• Champion Smartphone Planning and Activation via Exceptional Teamwork
• Lead direct team of 4 within the broader Marketing Communications team.
• Work collaboratively and cross-functionally across marketing, the broader organisation and our partners.
• Coordinate the relationships with our colleagues in Korea as well as our European Office. Building strong working relationships that benefit all parties
• Deliver quarterly plans with continuous improvements in how to launch with impact, sustain momentum and deliver commercial alignment
• Handle all plans with a cadence of measurement, delivering strategic clarity and understanding of return on investment
• Own and build strong agency relationships, setting a culture of challenge and support
• Translating your excellent understanding of what motivates consumers, as well as your understanding of competitors, retail and digital
  
  
  

What We Need For This Role

To be successful, you will possess the following skills and attributes:

• Strong leadership capabilities: Experienced in managing teams, driving personal development from team members.
• A strong multi-tasker with experience of managing launches over a sustained period and across all marketing channels
• Collaborative with the ability to build a network, understand different views, overcome objections, deliver a vision and a plan and then make it happen by working with and through others
• Experience of navigating and delivering in a large, matrixed, multi-national organisation
• Brand and consumer driven to be the voice of the consumer, defining how Samsung products and services can tap into consumer needs and behaviours to generate demand.
• Media literate with an understanding of the media landscape and be able to deliver a media strategy
• Data savvy and able to identify and demonstrate insights and measure performance in real-time
• Externally focused with the ability to understand retail, channel and online needs and deliver messages and comms that will generate demand.
• Ability to speak in the language of business and not just marketing when communicating. A commerciality is expected as well as quick reactions to be able to adjust plans to align with changing business goals.
  
  
  

Skills And Qualifications

Benefits of working at Samsung include

• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency
  
  
  

A note on equal opportunities

We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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