Marketing Lead - Healthcare

FMCG Exec; Reading; Hybrid; GBP 76,000 - 90,000; Full time

Job summary

A leading pharmaceuticals company is looking for a Marketing Lead to own the marketing strategy and execution. You will drive both B2B and B2C marketing, ensuring brand growth and tactical planning. Experience in the healthcare sector is preferred but not essential. This hybrid role requires about 2 days on-site in West London, with a competitive salary of up to £90,000 plus benefits.

Qualifications

• Experience in a Brand / Marketing Lead role.
• Ideally have experience in pharmaceuticals / healthcare.
• Strong analytical skills and strategic thinking.

Responsibilities

• Own the marketing strategy, planning, and execution.
• Lead on the delivery of commercial and promotional messaging.
• Responsibility for one direct report within the team.

Skills

Data analysis

Strategic thinking

B2B marketing

B2C marketing

Job description

Overview

Our client is a significant world leading pharmaceuticals company, they have a clear purpose to deliver and nurture better everyday health by advancing care worldwide. Their vision is to continue being one of the most trusted and valued health companies, shaping the future of wellbeing and care through innovation, customer obsession and purpose driven teams.

Due to their exponential growth, they are after the industries best talent to be a part of their unique culture.

Role

As the successful Marketing Lead you will own the marketing strategy, planning and execution alongside business tools/services support the overall category and brand growth. This is the largest category in our clients marketing team with one business focus brand to develop further and some new exciting brand launches coming this year! Our client is a market leader with significant market share. Driving category and brand under pins the importance strategically of this role. You will be expected to lead on the delivery of the commercial and promotional messaging, tactical planning, B2B and B2C marketing, digital marketing/omnichannel engagement for the portfolio. You will also be responsible for one direct report within your team.

The ideal fit

• Experience in a Brand / Marketing Lead role
• Ideally have experience in pharmaceuticals / healthcare experience
• B2B / B2C experience is also ideal but not essential
• Use data analysis and market intelligence from a variety of sources to develop marketing & tactical planning.
• Strong analytical skills and strategic thinking

Salary

Salary: Up to £90,000 plus benefits package.

Location

Location: Hybrid (circa 2 days in West London)

Ready to achieve beyond your own expectations? Apply now and we’ll make it happen! Just click ‘apply’ and one of our team will be in touch!