Marketing Lead (£70k - £80k base + 30% OTE)

JR United Kingdom; Woking; On-site; GBP 70,000 - 80,000; Full time

Job summary

A leading marketing SaaS platform is seeking a Marketing Lead to develop and execute their marketing strategy. You will build the marketing function from scratch, supported by a high-performing team and the opportunity for rapid career advancement. This strategic role requires at least 3 years in a marketing leadership position and a hands-on approach to various marketing functions, including content and demand generation.

Benefits

Remote working options

Potential stock options for long-term incentives

Opportunities for rapid career progression

Qualifications

• At least 3 years in a marketing leadership role with hands-on experience.
• Background in MarTech with consumer-focused brands.
• Strong generalist skill set in content, demand gen, and product marketing.

Responsibilities

• Develop and execute a full-funnel marketing strategy for visibility and support sales.
• Create high-converting content like landing pages and blogs.
• Identify resource gaps and lead the future marketing team.

Skills

Data analysis

Content creation

Digital marketing

Demand generation

Cross-functional collaboration

Education

Degree in Marketing or related field

Tools

CRM (Pipedrive)

CMS (Webflow)

Analytic tools

Creative platforms (Figma, Canva)

Job description

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Marketing Lead (£70k - £80k base + 30% OTE), woking

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Client:

Cosmic Partners

Location:

woking, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

We are working exclusively with our client to find a Marketing Lead.

About:

Our client is a marketing SaaS platform helping mid-market and enterprise brands organise and activate content to drive measurable brand performance - through deeper audience engagement, data acquisition and sponsorship activation.

As organic content distribution is increasingly driving the marketing landscape, and our client is at the forefront of this wave - powering campaigns for global brands like the Olympics, Live Nation, and Spotify.

Following success from founder-led sales and the recent hires of a Sales Lead and a Customer Success Lead, they’re now ready to bring on a hands-on, strategic marketer to build their marketing engine from the ground up and help scale the next phase of growth

Key Highlights:

• Fast-approaching £1m ARR from 30 customers, including world-leading organisations such as the Olympics, Live Nation, New Balance and Spotify.
• High-performing, founder-led GTM team now includes a strong Founding AE - ready for a strategic marketer to partner on content, messaging, lead gen and brand.
• No dedicated marketing yet. This is the first marketing hire - bringing a blank canvas and the freedom to build the function from the ground up.
• They are currently achieving 100% customer retention. The platform clearly works - now it’s time to tell the world.
• Proven client ROI: 7x increased engagement metrics, 10x higher click-through rates and 5x higher acquisition conversion - driving audience engagement, sales and sponsorship success.
• Lean 13-person team - scaling sustainably without significant external funding.
• Remote working and other benefits are to be discussed.

The Role:

• Develop and execute a full-funnel marketing strategy to increase visibility,drive inbound and support the Sales team with pipeline growth.
• Analysing product performance and customer data to refine the ICP and prioritise high-value segments within a large total addressable market (TAM).
• Create high-converting content: landing pages, case studies, blog posts, videos and social - to fuel campaigns and sales enablement.
• Build a consistent digital presence, by owning brand messaging, shaping visual identity and keeping the website up to date.
• Partner with Sales and Customer Success to produce collateral, amplify success stories, tighten feedback loop and highlight the great work the company is doing.
• Plan and run targeted campaigns across key verticals to support sales efforts, whilst measuring their success to use data for further refinement.
• Select and manage the most effective marketing channels - from organic and paid toand events and partnerships.
• Identify resource gaps in the marketing function and play a lead role in building the future marketing team as the company scales.

Requirements:

• At least 3 years in a marketing leadership role, with previous hands-on experience across key marketing functions. Management experience is a bonus.
• Background ine MarTech, ideally working with or marketing to consumer-led or audience-focused brands.
• Proven generalist skill-set - with hands-on experience in content, demand gen and product marketing.
• You’ve led or contributed meaningfully to a startup growth journey, building marketing from the ground up.
• Confident analysing data to refine ICPs shape positioning and optimise campaign or content strategy.
• Strong cross-functional collaborator with the ability to lead and deliver high-impact projects across teams.
• Comfortable with modern marketing stack: CRM (Pipedrive), CMS (Webflow), analytic tools and creative platforms (Figma, Canva).
• Excellent written and verbal communicator - clear, compelling, and audience-aware.
• Potential stock options for long-term incentives.
• Opportunities for rapid career progression into leadership.