Marketing Lead (£70k - £80k base + 30% OTE)

JR United Kingdom; Peterborough; On-site; GBP 70,000 - 80,000; Full time

Job summary

A leading marketing SaaS platform in Peterborough is seeking a Marketing Lead to build their marketing function from the ground up. This strategic role involves developing inbound marketing strategies, creating impactful content, and collaborating across teams to drive brand visibility. With opportunities for rapid career progression and potential stock options, this position aims to support the company's growth and success in driving measurable brand performance.

Benefits

Potential stock options

Opportunities for rapid career progression

Remote working discussions

Qualifications

• At least 3 years in a marketing leadership role.
• Background in MarTech and consumer-focused brands.
• Proven hands-on experience in content and demand generation.

Responsibilities

• Develop and execute a full-funnel marketing strategy.
• Create high-converting content for campaigns.
• Select and manage effective marketing channels.

Skills

Hands-on experience in marketing

Data analysis

Content marketing

Collaboration

Verbal communication

Education

Experience in marketing leadership

Tools

CRM (Pipedrive)

CMS (Webflow)

Analytic tools

Creative platforms (Figma, Canva)

Job description

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Marketing Lead (£70k - £80k base + 30% OTE), peterborough

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Client:

Cosmic Partners

Location:

peterborough, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

We are working exclusively with our client to find a Marketing Lead.

About:

Our client is a marketing SaaS platform helping mid-market and enterprise brands organise and activate content to drive measurable brand performance - through deeper audience engagement, data acquisition and sponsorship activation.

As organic content distribution is increasingly driving the marketing landscape, and our client is at the forefront of this wave - powering campaigns for global brands like the Olympics, Live Nation, and Spotify.

Following success from founder-led sales and the recent hires of a Sales Lead and a Customer Success Lead, they’re now ready to bring on a hands-on, strategic marketer to build their marketing engine from the ground up and help scale the next phase of growth

Key Highlights:

• Fast-approaching £1m ARR from 30 customers, including world-leading organisations such as the Olympics, Live Nation, New Balance and Spotify.
• High-performing, founder-led GTM team now includes a strong Founding AE - ready for a strategic marketer to partner on content, messaging, lead gen and brand.
• No dedicated marketing yet. This is the first marketing hire - bringing a blank canvas and the freedom to build the function from the ground up.
• They are currently achieving 100% customer retention. The platform clearly works - now it’s time to tell the world.
• Proven client ROI: 7x increased engagement metrics, 10x higher click-through rates and 5x higher acquisition conversion - driving audience engagement, sales and sponsorship success.
• Lean 13-person team - scaling sustainably without significant external funding.
• Remote working and other benefits are to be discussed.

The Role:

• Develop and execute a full-funnel marketing strategy to increase visibility,drive inbound and support the Sales team with pipeline growth.
• Analysing product performance and customer data to refine the ICP and prioritise high-value segments within a large total addressable market (TAM).
• Create high-converting content: landing pages, case studies, blog posts, videos and social - to fuel campaigns and sales enablement.
• Build a consistent digital presence, by owning brand messaging, shaping visual identity and keeping the website up to date.
• Partner with Sales and Customer Success to produce collateral, amplify success stories, tighten feedback loop and highlight the great work the company is doing.
• Plan and run targeted campaigns across key verticals to support sales efforts, whilst measuring their success to use data for further refinement.
• Select and manage the most effective marketing channels - from organic and paid toand events and partnerships.
• Identify resource gaps in the marketing function and play a lead role in building the future marketing team as the company scales.

Requirements:

• At least 3 years in a marketing leadership role, with previous hands-on experience across key marketing functions. Management experience is a bonus.
• Background ine MarTech, ideally working with or marketing to consumer-led or audience-focused brands.
• Proven generalist skill-set - with hands-on experience in content, demand gen and product marketing.
• You’ve led or contributed meaningfully to a startup growth journey, building marketing from the ground up.
• Confident analysing data to refine ICPs shape positioning and optimise campaign or content strategy.
• Strong cross-functional collaborator with the ability to lead and deliver high-impact projects across teams.
• Comfortable with modern marketing stack: CRM (Pipedrive), CMS (Webflow), analytic tools and creative platforms (Figma, Canva).
• Excellent written and verbal communicator - clear, compelling, and audience-aware.
• Potential stock options for long-term incentives.
• Opportunities for rapid career progression into leadership.