Marketing Lead, European Defense Industry

HelloKindred; City Of London; Remote; GBP 100,000 - 125,000; Full time

Job summary

A staffing solutions company is seeking a strategic marketer to lead initiatives in the European Defense industry. The role involves developing marketing strategies, managing campaigns, and collaborating with global leaders to achieve business growth. The ideal candidate has over 5 years of senior marketing experience, particularly in B2B IT/Consulting, and strong communication skills. This position is remote with some travel required.

Qualifications

• Minimum 5 years of senior-level marketing experience, including campaign and budget management.
• Working knowledge of the defense sector preferred.
• Ability to travel occasionally.

Responsibilities

• Develop marketing strategies and niche programs for the European Defense industry.
• Define marketing strategies to generate new revenue.
• Analyze competitive white space for business opportunities.

Skills

Strong communication skills

Highly collaborative

Proactive and innovative

Education

5 years of senior-level marketing experience

B2B IT/Consulting or Services marketing preferred

Job description

• Contract
• Department: Staffing
• Anticipated Hours per Week: 40
• Work Setup: Remote

Company Description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better.We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: 6-months with potential to extend.
Work set up: 40 hours per week, remote, with occasional travel within Europe (approximately once or twice per year).

Our client in the global professional services industry is looking for a strategic and results-driven marketer to lead marketing initiatives for the European Defense industry. The ideal candidate is a strong storyteller and savvy digital marketer with a deep understanding of the defense sector, capable of partnering with business and global marketing leaders to execute content-rich, customer-first campaigns that elevate the brand and drive business growth. Success in this role requires a combination of analytical thinking, creativity, collaboration, and the ability to translate industry insights into compelling marketing strategies.

What you will do:

• Partner with Global Public Sector and Global Aerospace andDefense leaders to develop marketing strategies and niche programs that position the brandas a trusted technology and business partner.
• Positionthe brand in the European Defense industry using differentiated messaging reflecting business strengths and thought leadership.
• Definemarketing strategies to generate net new revenue and accelerate existing pipeline, including top account targeting and marketing pipeline management.
• Analyze competitive white space and launched programs that convert opportunities into business outcomes.
• Conceptualize initiatives targeting top accounts to drive cross- and upsell opportunities.
• Overseepresence at major defense events in Europe, including the Munich Security Conference, balancing visibility with reputational risk.
• Createmarket- and geography-adaptable campaigns that engage buyers and influencers to achieve marketing objectives (awareness, interest, purchase, advocacy).
• Developfully integrated campaigns using a mix of tactics such as direct marketing, events, executive conferences, immersive experiences, social media, and press/analyst relations.
• Amplifycustomer and peer success through voice-of-customer references and stories.
• Identify opportunities through partner marketing aligned to priority campaigns.
• Executecustomer-centric campaigns targeting specific industry segments or individual accounts (ABM).

Marketing Insights and Operational Excellence

• Applyinsights-driven strategies to guide marketing and communications execution.
• Developstrong partnerships with sales and global sector business leader teams.
• Collaboratewith local marketing leaders to localize campaigns and maximize content impact.
• Provideregular analysis of campaign output, ROI, and alignment to sales targets.
• Identifyindustry trends and potential sales opportunities through gap analysis.
• Managebudgets, forecasting, and compliance.
• Ownand facilitate content onEuropean websites related to defense.

Qualifications

• Strong communication skills (written, verbal, analytical).
• Highly collaborative, proactive, and innovative in approach.
• Minimum 5 years of senior-level marketing experience, including campaign and budget management; B2B IT/Consulting or Services marketing preferred.
• Working knowledge of the defense sector preferred.
• Ability to travel occasionally.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.