Marketing Lead (Commercial Portfolio)

BOOKTRUST; London; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

As the Marketing Lead (Commercial Portfolio) at a leading children's reading charity, you will spearhead creative marketing strategies aimed at educational markets. The focus will be on driving product sales to meet revenue targets while collaborating effectively with various teams. Join us in shaping the future of reading and making a difference in children's lives.

Responsibilities

• Lead strategy and delivery of marketing campaigns focusing on educational markets.
• Generate product sales across commercial programmes to achieve market share.
• Collaborate across BookTrust's teams to ensure campaigns are research-driven.

Job description

Marketing Lead (Commercial portfolio)

Location: Hybrid, with minimum 8 office days per month in either BookTrust’s London or Leeds office

Contract: Full time, Permanent

Salary: £45,000-£50,000

About BookTrust:

For over a century, BookTrust has championed the power of reading. Now we’re the UK’s largest children’s reading charity. Our work is rooted in the belief that every child deserves the chance to enjoy reading and all the lifelong benefits it brings. Children who read regularly are happier and healthier, they form stronger bonds, they are more creative and enjoy more success in life.

BookTrust has historically been known for our large-scale book giving programmes. However, in recent years we have refocused our strategy on helping children from low-income and vulnerable family backgrounds become regular readers.

We deliver our mission through evidence-based interventions, with a strong focus on children in the early years and their families. Our carefully selected books and well-researched programmes are delivered by a network of over 6,000 local partners, bringing the magic of reading to children in every community in England, Wales and Northern Ireland. We work with every local authority across England and Wales, as well as health visitors, schools, libraries, social workers and early years workers.

Job summary:

The Marketing Lead (Commercial Portfolio) will lead the strategy, planning and delivery of creative direct marketing campaigns, with a focus on business-to-business marketing to educational markets. The main purpose of the role is to generate product sales across BookTrust’s portfolio of commercial programmes (known internally as traded programmes), helping us achieve market share and meet revenue targets.

The postholder will be part of BookTrust’s Communications function. Success will depend on collaborative working, both within the function and across BookTrust’s wider teams, including to ensure campaigns are built on research and support the development of strong reading habits.

This is an exciting time to join BookTrust. We know that what we do has never mattered more – or been more needed. This year will also see us launch our latest five-year strategy, and the postholder will play a crucial role in helping us drive forward delivery.

To apply please complete the application along with your CV and covering letter showing how you meet the person specification and your motivations for applying for the role. Your covering letter should not be longer than 600 words.

Closing date:09 July 2025 at 5:00pm. We may choose to close applications early if we have received sufficient numbers of quality applications, so please don’t wait until the closing date to apply.

Our Commitment to Diversity and Inclusivity

We aim to provide an inclusive recruitment process and actively welcome applications from diverse talent pools: minority ethnic candidates, candidates with disabilities and long-term conditions and candidates from underrepresented communities.

We are committed to equality of opportunity and want to ensure we have an accessible application process for all candidates. If you need any reasonable adjustments or would like us to do anything differently during the application process, please contact our HR teamto discuss your requirements further (contact details can be found on our website).

BookTrust is committed to safeguarding and promoting the welfare of children. The recruitment and selection process reflect our commitment to safeguarding therefore, the suitability of all prospective employees will be assessed during the recruitment process in line with this commitment, and pre-employment checks.