Marketing Lead, Accountants

Sage; Winnersh; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Sage is seeking a dynamic Senior Marketing Lead to oversee the UKI Accountants NCA strategy. In this pivotal position, you will drive innovative marketing initiatives to meet growth targets while managing a high-performing team. This hybrid role involves key cross-functional collaboration and strategic performance optimization.

Qualifications

• Proven experience in senior marketing leadership roles.
• Strong commercial focus and deep understanding of KPIs.
• Able to influence across matrix teams.

Responsibilities

• Lead the UKI NCA Accountants marketing strategy.
• Drive performance across metrics including ARR and MQLs.
• Manage a multi-million-pound marketing budget.

Skills

Performance KPIs

Customer acquisition strategies

B2B and B2C marketing

Digital and field marketing

Collaboration

Communication skills

Job description

Job Title

Marketing Lead, Accountants

Job Description

Are you a results-driven marketing leader with a passion for performance, innovation, and growth?

We're looking for a dynamic Senior Marketing Lead to take ownership of the UKI Accountants NCA (New Customer Acquisition) and Groundgame strategy, setting the vision, driving revenue performance, and leading a high-performing team focused on measurable impact.

In this pivotal role, you will shape and deliver the full-funnel marketing plan across all channels, overseeing execution in partnership with UKIA digital and campaign hubs. You'll be the marketing voice in regional leadership conversations and the bridge between strategy, execution, and performance optimisation.

With full accountability for delivering marketing outcomes against ambitious growth targets, you'll play a key role in customer acquisition, campaign innovation, commercial planning, and cross-functional collaboration with Sales, Product Marketing, and Routes-to-Revenue.

Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.

Key Responsibilities

• Lead the UKI NCA Accountants marketing strategy, ensuring alignment with the Small BU growth targets and business priorities across SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, and Futrli.
• Own and deliver the annual strategic and demand plan across all channels, working in lockstep with the wider organisation through budget cycles, roadmap launches, and market opportunities.
• Drive performance and accountability across metrics including ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
• Act as the primary lead between BU and UKIA digital & campaign hubs, building and optimising campaign plans in collaboration with regional and global teams.
• Own the performance reporting and trading cadence, presenting weekly, monthly, and quarterly performance updates to senior leadership with actionable insights.
• Leverage data, testing, and analytics to inform and continuously improve campaign efficiency and return on investment.
• Manage and track a multi-million-pound marketing budget, ensuring resources are deployed effectively to meet business objectives.
• Lead, coach and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.

What we're looking for:
• Proven experience in a senior marketing leadership role, ideally within a fast-paced, sales-driven environment.
• Strong commercial focus with a deep understanding of performance KPIs and customer acquisition strategies.
• Knowledge of B2B and B2C marketing, including both digital and field marketing, with experience across ecommerce and assisted sales funnels.
• A collaborative leader, able to influence across matrix teams and drive results through others.
• Excellent communication skills - comfortable presenting to and influencing at senior levels.
• Confident working across multiple stakeholders, priorities, and workstreams with resilience and adaptability.

#LI-SW1

Function

Performance Marketing

Country

United Kingdom

Office Location

London;Newcastle;Manchester;Winnersh

Work Place type

Hybrid

Advert

Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [e-mail] .
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/