Marketing Lead

Bought By Many; United Kingdom; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A leading pet insurance company in the United Kingdom is seeking a Marketing Lead to drive acquisition strategies through Referral and Affiliate marketing. The successful candidate will manage multi-channel campaigns, ensuring effective delivery and brand alignment. Ideal applicants will be organized, creative, and skilled in stakeholder management. This role offers flexibility in work setup and a focus on team collaboration.

Benefits

Flexible work setup

Best-in-class technology support

Focus on team collaboration

Qualifications

• Experience in managing multi-channel marketing campaigns.
• Ability to work with cross-functional teams effectively.
• Data-driven mindset to optimize marketing performance.

Responsibilities

• Lead the Refer a Friend acquisition strategy.
• Own the Affiliate marketing program.
• Support planning of Above-The-Line campaigns.

Skills

Organizational skills

Stakeholder management

Creative flair

Communication skills

Tools

Partnerize

Customer.IO

ClickUp

Storyblok

Job description

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We love pets - which is why we’re on a mission to make the world a better place for pets and their parents. We offer pet insurance policies with generous pet health benefits that are designed with their needs in mind. We’ve helped half a million pets stay happy and healthy since 2017 - and many more customers throughout the world are joining us every day. Our company is respectful, fun-loving and passionate about pets and their wellbeing. Throughout our business you'll meet people who think differently, aim for impact, and love to try new things. Want to join our pack? Join us. Love every moment. Love ManyPets.

About Us

We love pets - which is why we’re on a mission to make the world a better place for pets and their parents. We offer pet insurance policies with generous pet health benefits that are designed with their needs in mind. We’ve helped half a million pets stay happy and healthy since 2017 - and many more customers throughout the world are joining us every day. Our company is respectful, fun-loving and (most importantly) passionate about pets and their wellbeing. Throughout our business you'll meet people who think differently, aim for impact, and love to try new things. Want to join our pack? Join us. Love every moment. Love ManyPets.

About the role

We’re looking for a highly organised, creative, and commercially minded Marketing Lead to join our fast-paced, collaborative marketing team.

This role will own two key acquisition channels, Refer a Friend and Affiliate Marketing. You’ll also support the planning and delivery of ATL brand campaigns across channels like TV, YouTube, and podcast sponsorships. You'll be the engine behind campaign delivery, working across internal teams and external partners to ensure campaigns land on time, on brand, and with maximum impact.

This is an exciting opportunity for someone who’s confident managing stakeholders, experienced in coordinating multi-channel campaigns, and brings creative energy and attention to detail in equal measure.

Your responsibilities:

Referral Marketing

• Lead the Refer a Friend acquisition strategy to drive new sales volume, taking into account the offer, messaging and comms strategy
• Work with internal teams (CRM, Creative, Product) to plan and brief campaign assets and comms
• Use data and insight to optimise referral performance, test new promotional mechanics, and improve user journeys
• Coordinate with external partners and tools to manage ongoing referral campaigns

Affiliate Marketing

• Own the Affiliate marketing program. Responsible for commission amounts, set up offers, manage publisher relationship & monitor results
• Monitor performance and work with the agency to optimise creative, messaging, and placements
• Look to grow the ManyPets affiliate program, sourcing suitable affiliates to drive the platform

ATL Campaign Support

• Support the planning and delivery of Above-The-Line campaigns, including TV, YouTube, display, and podcast sponsorships
• Help manage timelines, campaign assets, and internal approvals across stakeholders
• Liaise with media agencies and internal brand teams to ensure campaigns align with acquisition goals and deliver brand impact

NOTE - Experience across all three areas is not essential, we’d love to hear from you if you lead one of the above areas but are keen to broaden your marketing experience.

What we’re looking for

We’re looking for someone who’s not only organised and proactive, but who brings a creative eye and strong communication skills to everything they do. You should be confident juggling multiple projects and managing internal and external partners to get things done.

You’ll thrive in this role if you:

• Are highly organised, structured, and comfortable managing timelines and delivery
• Have strong stakeholder management skills, both internally (CRM, Design, Product, Content) and externally (agencies, platforms)
• Can brief and collaborate with creative and CRM teams effectively — clarity and attention to detail are key
• Have a creative flair, and enjoy crafting or shaping campaign messaging and creative concepts

Desirable Experience - (Not essential, but a strong plus if you have any of the following:)

• Affiliate marketing platforms, especially Partnerize
• CRM Experience, especially Customer.IO
• Project management tools, especially ClickUp
• CMS experience, especially Storyblok

Salary range:

Ways of working

On a typical day you’ll be working from a laptop with a screen, mouse, keyboard, and headset. You’ll be meeting your colleagues on Zoom and keeping in touch regularly via email and Slack too – we’d expect you to be using your computer for around seven hours a day. We’d ask that you have a distraction-free work area and a reliable internet connection with a speed of 25Mbps so you can work effectively. We’ll make sure you have the right home set-up that supports you in the role by providing best-in-class technology, money towards a desk, and vision support.

Inclusion at ManyPets

We promise to give you the same opportunities as everyone else and we won’t discriminate against you at any point in the process. This includes how we source talent, our interview process, our conditions of employment (including pay) and feedback. If you'd like to read more about this, please download our policy.

Reasonable adjustments and support

If you need any help, support, or advice at any point during the hiring process please email . If you want to ask any questions or request an adjustment, please let us know and we'll do what we can to flex our approach.