Marketing Lead

JR United Kingdom; Ipswich; On-site; GBP 39,000 - 42,000; Full time

Job summary

Join a dynamic and innovative company as a Marketing Lead, where your expertise will supercharge multiple leisure brands. In this role, you will craft engaging B2B and B2C campaigns, manage PPC and SEO strategies, and collaborate with creative teams to enhance user experiences. With a focus on data-driven results, you'll optimise campaigns and maximise ROI while enjoying generous time off and a competitive salary. This exciting opportunity allows you to work in a fast-paced environment, making a significant impact in the recreational vehicle market. If you're passionate about adventure and creativity, this role is your chance to shine!

Benefits

28 days holiday including bank holidays

Performance-Based Bonus

Holiday Boost (additional day off each year for 5 years)

Office-based role with free parking

Role-specific KPIs

Qualifications

• Proven experience in delivering engaging marketing campaigns.
• Expert knowledge of PPC and social media platforms.
• Ability to juggle multiple projects while meeting deadlines.

Responsibilities

• Collaborate on digital strategy to enhance customer experience.
• Manage and optimise PPC campaigns across Google and Meta.
• Track digital performance and provide insights for improvement.

Skills

B2B and B2C Campaigns

PPC Platforms (Google Ads, Meta)

Lead Generation

CRM

Content Creation

Social Media Management

Data Analysis

Written Communication

Project Management

WordPress

Tools

Google Analytics

SEMrush

Brevo

HubSpot

Mailchimp

Job description

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We’re on the hunt for an experienced Marketing Lead to join this team of industry-leading leisure brands! This is your chance to take the reins and supercharge every marketing channel, ensuring that each brand shines and delivers an unforgettable user experience. If you're a data-driven dynamo who knows how to make PPC and SEO work their magic, you'll be in your element! Get ready to optimise campaigns, maximise CTRs, and deliver top-notch ROI. If you're all about results, strategy, and making an impact, this role is for you!

Key Responsibilities of the Marketing Lead:

• Collaborate with the Creative Lead to create a digital strategy aligned with business goals.
• Promote products and events, enhancing customer experience across all brands.
• Manage and optimise PPC campaigns (Google and Meta).
• Maximise website lead generation and update content via CMS.
• Create new content like blogs, articles, and product updates.
• Use email platforms (Brevo, HubSpot, Mailchimp) to communicate with stakeholders.
• Ensure brands shine on digital platforms (Meta, X, LinkedIn) with SEO-optimised content.
• Track digital performance and provide insights using tools like Google Analytics and SEMrush.
• Analyse data to improve campaigns and ROI.
• Create targeted landing pages and manage consumer reviews (Google, FB, Trustpilot).
• Assist with UK & EU trade events and exhibitions.
• Conduct market research to identify trends and drive brand growth.

What's On Offer:

• Competitive Salary: £39,000 - £42,000 (including company bonus) – because your expertise deserves to be rewarded!
• Performance-Based Bonus: Companywide bonus scheme to celebrate your wins and achievements!
• Generous Time Off: 28 days holiday including bank holidays, PLUS time in lieu for any weekend work – because everyone deserves a break!
• Holiday Boost: Get an additional day off every year for the first 5 years – more time to recharge and enjoy life!
• Office Location: Office-based role surrounded by nature with free parking.
• Clear Focus: Role-specific KPIs to keep you on track and help you shine with your productivity.

Skills You’ll Need to Bring:

• As Marketing Lead you will need to have proven experience delivering engaging B2B and B2C campaigns that get results.
• Experience creating marketing content across multiple brands.
• Skilled in lead generation and CRM.
• Expert knowledge of PPC platforms (Google Ads, Meta).
• A social media pro with experience with Meta, X, and LinkedIn.
• Familiar with WordPress and keeping websites fresh.
• Ability to juggle multiple projects and stay on top of deadlines.
• Excellent written communication skills that engage and inspire.
• Clean driving license and the ability to travel for UK & DE exhibitions and retailer visits (sometimes on weekends).
• Ability to analyse data and make smart, informed decisions.
• A love for camping, caravanning, and the great outdoors—if you're passionate about adventure, you're already a step ahead!

Who You Will Be Working For:

Based in Suffolk, this exciting company is at the forefront of designing and manufacturing cutting-edge products for the recreational vehicle market. With a philosophy centered around creativity, innovation, and constant improvement, the company is driven to deliver affordable, game-changing solutions that truly meet the needs of the market.

Focused on providing exceptional support to retailer partners across the UK and Europe, the company runs dynamic national advertising campaigns that reach millions of potential customers every month. Plus, there’s a wealth of point-of-sale materials and engaging digital content to keep things fresh and exciting. This role is fast-paced, energetic, and offers the chance to be part of a growing, innovative team making waves in the industry!

Like the sound of all the above? Excited to dive into a fast-paced marketing role? Apply now and unleash your creativity with a fun, forward-thinking team!