Marketing Lead

Tilt; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

29 days off

Birthday off

Share options

3% pension contribution

Therapy (phone/video and in-person)

24/7 GP access

MacBook and tech budget

Gym membership

Deliveroo allowance

Job summary

Tilt is seeking a Marketing Lead to own Fashion marketing in the UK. This role sits at the intersection of brand, lifecycle and content, overseeing campaigns, content creation, and demand across paid, organic and digital channels.

You will build a repeatable engine to scale category performance and collaborate closely with product, engineering and leadership. Location is London, onsite, with a fast-scaling consumer tech environment.

Qualifications

• 3+ years of experience across brand, lifecycle, or content with end-to-end campaigns.
• Ability to own a marketing channel, ship it, measure it and improve based on data.
• Bias for action and a willingness to iterate rather than wait for a perfect brief.
• Strong instincts for content and creative with proven campaign performance.
• Experience building marketing strategy from scratch and owning it.

Responsibilities

• Own Marketing for Fashion at Tilt: campaigns, content, channels and demand.
• Build and own the marketing calendar with frequent engagement opportunities.
• Launch community and in-person events to stay top-of-mind for buyers and sellers.
• Develop the Fashion marketing strategy across paid, organic and digital content.
• Host influencer marketing initiatives and achieve first-time buyer targets.
• Create a repeatable content and campaign engine for the category.

Skills

Brand marketing

Lifecycle marketing

Content creation

Campaign ownership

Data-driven decisions

Strategy development

Campaign execution

Organised & reliable

Job description

TL;DR

Tilt is at the forefront of commerce, building a net-new way to buy and sell online. As we enter our next phase of growth, we’re building our marketing function and seeking a Marketing Lead to grow a vertical in the UK.

This is a rare opportunity for someone who wants to sit at the intersection of marketing, operations and brand to design and execute strategies at a fast-scaling consumer tech company. You will be doing everything from managing marketing budgets to executing across influencer marketing, event marketing,

About Tilt 🛸

Tilt’s mission is simple: Make Commerce Alive.

From static store website builders to impersonal marketplaces, today's ecosystem is aging fast. It was built for transactional experiences, not for the new generation of merchants who grow through attention, community and personality.

In the UK alone, millions of shoppers, from sneakerheads and Y2K girlies to collectors and parents, have signed up to Tilt. Our platform has helped sellers go from zero to £1M+ in earnings, and hundreds more earn above the UK median income.

And we are just getting started.

Your Mission 🫵

Reporting to the VP of Categories & Expansion, you'll own marketing for Fashion at Tilt: the campaigns, the content, the channels, and the demand they drive.

You'll have tools here that don't exist elsewhere on the platform: our clips feature and agentic search are both a natural fit for fashion, and you'll be the one building campaigns and content that put them to work. This isn't a broad marketing role. It's a focused one, on one category, with a clear mandate to grow it.

What You'll Do 🛠️

In your first 0–3 months

• Get deep into Fashion at Tilt: understand the buyers, the sellers, the competitive landscape

• Develop the strategy for Fashion category marketing across paid, organic, and digital content

• Build and own our marketing calendar for the category, ensuring that we have a high density of reasons for users to engage with the platform

• Launch community and in person events to make sure we’re top of mind for buyers and sellers

In 3+ months and beyond

• Own the Fashion marketing strategy end-to-end: what we run, where, and why

• Launch influencer marketing for a fashion category and hit the first time buyer targets

• Build a repeatable content and campaign engine for the category, not just one-off pushes

• Become an expert on what our Fashion users looking for and use that knowledge to iterate our strategy and campaign engine

• Report on what's working across the category and use it to shape where we invest next

• Grow your scope as Fashion grows, with more ownership over budget and headcount as the results show

Who You Are 👋

• 3+ years experience across brand, lifecycle, or content long enough to have run campaigns end-to-end, not just supported them. You've owned a channel, shipped it, measured it, and improved it off the back of real data. You know how to turn a rough brief into something real.

• A bias for action: you'd rather test a campaign and iterate than wait for the perfect brief

• Strong instincts for content and creative, and a track record of campaigns that performed

• Understand the importance of data-based decision making and comfort in key metrics like CAC, LTV, conversion, etc.

• Experience building marketing strategy from scratch, not just executing someone else's calendar

• Organised and reliable: you can run multiple campaigns at once and see them through

• Genuinely excited by fashion, streetwear, and vintage, and the communities around them

• Comfortable owning ambiguity and moving at the pace of an early, fast-scaling company

Nice to have

• Experience marketing search or discovery products (agentic search, recommendation engines)

• Experience marketing a declining or underperforming category back to growth

• Familiarity with live commerce, marketplaces, or community-led growth

Why Tilt 💫

• You'll get broad, hands-on exposure across brand, lifecycle, and content — the kind of range that's hard to find early in a career

• You'll learn directly from senior operators and grow fast, with real ownership from the start

• You'll have a direct line to product, engineering, and leadership — when you spot something worth doing, you'll be heard

• You'll be joining a mission-driven team backed by world-class investors

• You'll work alongside curious, kind, and wickedly smart teammates who care about getting things right

• You'll help redefine how millions of people shop online

Location: On-site (5 days a week from London, King's Cross office)

Perks & Benefits ➕

• 29 days off, plus UK bank holidays

• Your birthday off, no questions asked

• Share options to become a true stakeholder in our success

• 3% pension contribution from Month 2 (auto-enrolment)

• Unlimited phone/video and in-person therapy (phone therapy covers partner and dependants 16–18 years old)

• 24/7 phone GP, including private prescriptions (including partner and children)

• MacBook and tech budget to get you set up your way

• Gym membership

• Free Deliveroo if you're working late

We welcome applicants from all backgrounds and experiences, and we're committed to fostering an inclusive, diverse workplace.

If you don't meet every single requirement in the job description, please don't be put off from applying. We value potential and a willingness to learn over ticking every box — your unique perspective could be exactly what we're looking for.

Let us know if you need any adjustments during the application process — we're happy to help.

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