Marketing Lead

Jobtailor; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

AnyVan in London is seeking a Marketing & Growth Lead to own and scale the French market. You will define the GTM strategy, work with Marketing, Sales, Product, Pricing and Operations, and drive revenue targets while ensuring localised product-market fit.

The role requires fluent French and English, an entrepreneurial mindset, and hands-on ownership of PR, influencer activities and partnerships to accelerate growth.

Qualifications

• Strong entrepreneurial mindset and track record launching scaling D2C tech in France.
• Fluent French and English written and spoken.
• Exceptional communication skills with cross-functional influence.
• Broad marketing experience with hands-on PR & influencer ownership.
• SEO and partnerships experience is a plus and proving revenue impact.

Responsibilities

• Own and scale AnyVan’s marketing and growth in France.
• Define and execute the French go-to-market strategy.
• Work closely with Marketing, Sales, Product, Pricing and Operations.
• Own ambitious revenue and growth targets.
• Define priority audiences, regions and use cases.
• Partner with Product, Pricing and Operations to ensure product-market fit and a compelling localised proposition.
• Represent the French customer across the business.
• Use customer insight to guide decisions and ensure culturally relevant marketing and product touchpoints.
• Coordinate PPC, SEO, CRM, Brand, Paid Social, PR and Influencer channels.
• Develop partnerships with marketplaces, retailers, property platforms, banks and media in France.
• Work with data science to measure impact and optimise performance.
• Make informed decisions in early-stage growth despite imperfect data.
• Take full accountability for France’s performance and drive market decisions and outcomes.

Skills

Entrepreneurial mindset

D2C in France

Fluent French

Fluent English

Communication skills

PR & Influencer

SEO experience

Partnerships

Marketing impact

Data confidence

Project management

Cross-functional collaboration

Ownership & accountability

Curiosity & learning

Hammersmith office

Visa sponsorship

Tools

CRM

PPC

SEO

Brand management

Paid Social

Job description

Responsibilities

• Own and scale AnyVan’s marketing and growth in France
• Define and execute the French go-to-market strategy
• Work closely with Marketing, Sales, Product, Pricing and Operations
• Own ambitious revenue and growth targets
• Define priority audiences, regions and use cases
• Partner with Product, Pricing and Operations to ensure product-market fit and a compelling localised proposition
• Represent the French customer across the business
• Use customer insight to guide decisions and ensure culturally relevant marketing and product touchpoints
• Coordinate PPC, SEO, CRM, Brand, Paid Social, PR and Influencer channels
• Develop partnerships with marketplaces, retailers, property platforms, banks and media in France
• Work with data science to measure impact and optimise performance
• Make informed decisions in early-stage growth despite imperfect data
• Take full accountability for France’s performance and drive market decisions and outcomes

Requirements

• Strong entrepreneurial mindset
• Proven experience launching and scaling direct-to-consumer tech businesses in France
• Fluent French and fluent English
• Exceptional written and verbal communication skills
• Broad marketing experience with hands‑on ownership of PR and influencer marketing
• SEO and partnerships experience is a plus
• Strong commercial acumen and experience measuring marketing impact on revenue
• Confidence working directly with data
• Excellent project management skills
• Ability to collaborate, influence and gain buy-in across multiple teams and senior stakeholders
• Proactive, hands‑on attitude with strong ownership and accountability
• Curiosity, adaptability and enthusiasm for learning
• At least 3 days per week based in the Hammersmith office
• Strong, demonstrable experience working directly with the French market for visa sponsorship eligibility

Core Competencies

Demonstrates expertise in defining and executing go-to-market strategies for the French market, with a strong focus on driving revenue growth and optimizing marketing performance through data-driven decisions. Proficient in managing cross-functional collaboration and building partnerships to enhance product-market fit.

Highest-signal resume keywords

• Fluent French
• Fluent English
• Direct-To-Consumer Business Experience
• PPC and SEO Coordination
• Project Management Skills

Hard Skills

• Go-To-Market Strategy
• Revenue Growth Target Management
• Customer Insight Analysis
• Marketing Impact Measurement
• Data-Driven Decision Making

Soft Skills

• Exceptional Communication Skills
• Proactive Attitude
• Collaboration and Influence
• Curiosity and Adaptability
• Strong Ownership and Accountability

Industry Keywords

• French Market
• Partnership Development
• Influencer Marketing
• Tech Business Scaling
• Culturally Relevant Marketing

Tools & Technologies

• CRM
• PPC
• SEO
• Brand Management
• Paid Social